Executive Summary

Topics: Web application, Marketing, Web 2.0 Pages: 2 (993 words) Published: November 3, 2014

EXECUTIVE SUMMARY
Introduction
App Automation is an enterprise software product owned and developed by InIT LLC. This product will help several companies efficiently manage and operate their web based applications (web technologies), thereby increasing their productivity. The company has already started working with two of its prospective clients, of which one is a major global telecomm provider and the other is an insurance giant in US. So far, the feedback from these clients has been very promising and valuable towards improving the product feature set. What is a Web Application?

A web application is an application that is accessed via a web browser over a network such as internet or intranet. In enterprise standards, mostly this is a complex piece of software that potentially runs on several large servers divided into different tiers and each of them accessing information from multiple sources to perform a job. This can be your online banking website, online education or even your streaming entertainment web sites. Fruitful Market Opportunity

Worldwide revenue for Application Infrastructure and Middleware (AIM) was $18.3 billion in the year 2010 and some areas of this market (e.g. SOA) are expected to double by 2016. This increase in market size has opened up more opportunities for effective application management. Implementations of middleware across all market verticals are typically large, complex and not easy to manage even with the help of several teams. The reason being most of these applications have a huge list of sensitive configuration properties that control the behavior, security and several others. It’s a repetitive task for the teams that manage these applications and their servers to troubleshoot errors arising from someone or some process changing these properties unexpectedly. The technology behind App Automation reduces these downtimes by 95% and hence save valuable maintenance costs for the teams. Fixing the BIG problem!

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