Executive Summary 5--Mcdonald's Corp
Executive Summary:
MS&W Corporation
University Of Phoenix
McDonald’s was founded by Ray Kroc in 1954 from a little restaurant in San Bernardino California and now has spread to over 32,000 U.S. cities. Ray Kroc own words that state, “In business for yourself, but not by yourself”. In this I would like to start MS&W Corp and become part of the McDonald’s family. Right now the restaurant offered to me revenue is $2 million. When reviewing the stats and knowing the kind of changes I will make, I can increase sales by 35% in a year with doing the following changes. Changes:
• I noticed that the restaurant is not up to par with it cleanliness and I plan on making that a priority by having a maintenance crew.
• Make it mandatory for all manager to attend classes at Hamburger University
• By the manager being trained correctly, the employees will also have a training session on each workstation
• Our facility will have conference rooms for offices to have meeting outside the office with hot food and cold beverages
• State of the art playdrome with parties rooms for kids
McDonald’s mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience. And MS&W goal is to remember our customer is our business and our success.
Part One:
• Define Business:
MS&W Corp will be a franchisee of McDonald’s that will work for themselves but would still follow the McDonald’s core principles.
• Define Products:
MS&W Corp will sell the same signatures sandwiches, drinks and desserts
• Define Services:
MS&W Corp will provide Wi-Fi, Arch cards, Play party environment rooms with McDonald’s own characters and a room for businesses to have a meeting while eating lunch away from
MS&W Corporation
University Of Phoenix
McDonald’s was founded by Ray Kroc in 1954 from a little restaurant in San Bernardino California and now has spread to over 32,000 U.S. cities. Ray Kroc own words that state, “In business for yourself, but not by yourself”. In this I would like to start MS&W Corp and become part of the McDonald’s family. Right now the restaurant offered to me revenue is $2 million. When reviewing the stats and knowing the kind of changes I will make, I can increase sales by 35% in a year with doing the following changes. Changes:
• I noticed that the restaurant is not up to par with it cleanliness and I plan on making that a priority by having a maintenance crew.
• Make it mandatory for all manager to attend classes at Hamburger University
• By the manager being trained correctly, the employees will also have a training session on each workstation
• Our facility will have conference rooms for offices to have meeting outside the office with hot food and cold beverages
• State of the art playdrome with parties rooms for kids
McDonald’s mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience. And MS&W goal is to remember our customer is our business and our success.
Part One:
• Define Business:
MS&W Corp will be a franchisee of McDonald’s that will work for themselves but would still follow the McDonald’s core principles.
• Define Products:
MS&W Corp will sell the same signatures sandwiches, drinks and desserts
• Define Services:
MS&W Corp will provide Wi-Fi, Arch cards, Play party environment rooms with McDonald’s own characters and a room for businesses to have a meeting while eating lunch away from