Executive Report : Nestle Case Study

Topics: Social responsibility, Corporate social responsibility / Pages: 6 (1480 words) / Published: Apr 2nd, 2013
The below is the case study report of Nestle company. In order to present this report, the above table of contents will be followed one after the other starting with the introduction to Nestle.

1.Introduction to Nestle.
Nestle is the biggest food and beverage company established in 1866 by Mr Henri Nestle. It has its headquarters in Vevy, Switzerland but operates in Europe, America, Asia and Africa with 281,000 employees. Nestle is known for its milk based products, Ice cream, prepared dishes and its Pharmaceutical products and also known for its big brands such as Nepresso, Kit-Kat, Maggi etc. (Data Monitor, 2013) Group Research
This report has been created from a case study on Nestle, to critically evaluate the corporate responsibilities of Nestle and to ascertain if the style was a success or failure .We all worked in pairs making out our own findings and then coming together to put all the information found. I worked with my partner on finding out what a shared value is, why nestle came up with the concept of creating its shared value, and how Nestle as a company connect with its consumers.

2. KEY AREA OF RESEARCH AND SOURCES
The key area researched was corporate social responsibilities. The evaluation was researched on how Nestle approach to corporate responsibilities good for their business.
Corporate social responsibility (CSR) according to Mallen Baker (2004) is about how companies manage the business process to produce an overall positive impact on the society (searched on the 17:01:2013).
Holmes and Watts (2000) defines Corporate Social Responsibilities as the continuing commitment by business to behave ethically and contribute to economic developments, while improving the quality of life of the workforce and their families as well as of the local communities and society at large. For Nestle, its corporate social responsibilities are not imposed but are an important part of Nestlé’s business Strategy and its business operations are

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