Example Of Persuasive Essay

Analyzing an ad can show the author’s persuasive strategies. Both the Gillette and Blatz beer ads use a baby to target different audiences. While they are two different companies with different products they both use the appeal of a baby to persuade people to buy their product. In this paper I will show several differences between these ads and also some things that relate in them. To find new target audiences Gillette used babies as a focus point. Gillette is also targeting young boys in their early teens that may be starting to grow facial hair. Gillette used a baby because babies appeal to several people. The ad says, “begin early.” It is trying to appeal to the younger boys who are fascinated with shaving. Pictured in the ad is a cute baby with shaving cream on his face and the razor in his hand. Part of the ad’s appeal is trying to get the point across of how easy the razor is to use. The company makes it seem easy by using the baby to imply that the razor is so safe and easy to use that a baby can use it. The baby could almost be used as bait in the way that when men see a baby shaving they will think to
The Blatz ad uses the health and life of the baby as a persuasive tool, whereas the Gillette ad uses the baby to imply how easy the razor is to use. Unlike the Blatz ad, the Gillette ad uses multiple strategies and persuasive propaganda to attract buyers. The Blatz ad only uses the point that the beer is nourishing to babies; it uses no other persuasive strategies or tools to pull buyers in. The Gillette ad also has a more appealing subject. The baby in their ad is joyful and smiling, while the image in the Blatz ad is not as detailed and it is also black and white. The Gillette ad is a better ad because of the multiple strategies used throughout the whole ad. Furthermore, it is more appealing and relatable to a potential buyer than in the compared ad by