Example Of A Life: Signature Assignment Paper
Save-a Life-a-lyzer Marketing Plan/ Signature Assignment
Northcentral University
MKT6001-8
Dr.
08/13/2013
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student:
Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University.
MKT6001
Product Management
3
Faculty Use Only
CONTENTS …show more content…
Of the 42,000 traffic deaths in the United States in 1999, about 38 percent were related to alcohol. Drivers who can pass roadside sobriety tests -- they can touch their noses or walk a straight line -- still might be breaking the legal limit for blood alcohol and be a hazard on the road. So police officers use some of the latest technology to detect alcohol levels in suspected drunken drivers and remove them from the streets. Many officers in the field rely on breath alcohol testing devices (Breathalyzer is one type) to determine the blood alcohol concentration, referred to as BAC, in drunken-driving suspects. In this article we examine the scientific principles and technology behind these breath alcohol testing …show more content…
Flyers, newspaper, billboard sign on I-95, radio and television ads
3. Online Presence covering all social media.
4. Mobile Application for all Android and IPhone
5. Partner with Insurance companies to lower rates if the establishment installs the device along with the free drive home service.
6. Will have promotionals events such as the blood bus parked outside for free radio advertisement and doing a good deed for the community right from the start.
Positioning
The product will be positioned as a life saving device that any organization that serves alcohol or marijuana should install, (possibly lowering insurance rates). Offering users a service who opt in to the program, a safe way to have a good time yet remain responsible members of society. By positioning the device as an opt in service that offers patrons a way to continue to purchase alcohol even if they know they are getting drunk beyond the legal limit, bar owners are more likely to accept the idea, opposed to installing a device that could possibly lower sales due to legal ramifications. According to an article in The Tampa Tribune by Thurston,
Northcentral University
MKT6001-8
Dr.
08/13/2013
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student:
Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University.
MKT6001
Product Management
3
Faculty Use Only
CONTENTS …show more content…
Of the 42,000 traffic deaths in the United States in 1999, about 38 percent were related to alcohol. Drivers who can pass roadside sobriety tests -- they can touch their noses or walk a straight line -- still might be breaking the legal limit for blood alcohol and be a hazard on the road. So police officers use some of the latest technology to detect alcohol levels in suspected drunken drivers and remove them from the streets. Many officers in the field rely on breath alcohol testing devices (Breathalyzer is one type) to determine the blood alcohol concentration, referred to as BAC, in drunken-driving suspects. In this article we examine the scientific principles and technology behind these breath alcohol testing …show more content…
Flyers, newspaper, billboard sign on I-95, radio and television ads
3. Online Presence covering all social media.
4. Mobile Application for all Android and IPhone
5. Partner with Insurance companies to lower rates if the establishment installs the device along with the free drive home service.
6. Will have promotionals events such as the blood bus parked outside for free radio advertisement and doing a good deed for the community right from the start.
Positioning
The product will be positioned as a life saving device that any organization that serves alcohol or marijuana should install, (possibly lowering insurance rates). Offering users a service who opt in to the program, a safe way to have a good time yet remain responsible members of society. By positioning the device as an opt in service that offers patrons a way to continue to purchase alcohol even if they know they are getting drunk beyond the legal limit, bar owners are more likely to accept the idea, opposed to installing a device that could possibly lower sales due to legal ramifications. According to an article in The Tampa Tribune by Thurston,