Examining the Impact of Product Attributes on Perception Towards Brand Product

Topics: Perfume, Metaphor, Odor Pages: 61 (22513 words) Published: November 21, 2008
Running head:EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT

Examining the Impact of Product Attributes
On Perception towards Brand Product
[The name of the writer appears here]
[The name of the institution appears here]

TABLE OF CONTENTS
Preface………………………………….…………………………3 Abstract……………………………………….……………………4 Chapter 1: Introduction……………………………………….. 5 1.1 A Brief History………………………………… 9 Chapter 2: Literature Review…………………………………12 2.1 - The Figurative and the Literal in the Expression of Time ..15 2.2 - Linguistic Communications Model …………………17 2.3 - The Figurative and the Literal ……………………17 2.4 - Appropriation of Words…………………………..22 2.5 - Product as Bundle of Benefits ……………………23 2.6 - Price Pressures………………………………… 25 Chapter 3: Hypothesis…………………………………………27 Chapter 4: Research Methodology……………………………27 Chapter 5: Findings & Discussion…………………………….27 5.1 - Demand: What women want…………………………28 5.2 - The Five Ages of Fragrance………………………. 30 5.3 - Creating a Perfume………………………………35 5.4 - Perfume Brands……………………………………..45 5.5 - Latest Marketing Approach………………………..56 5.6 - International Influence……………………………67 Chapter 6: Conclusion………………………….…………….74 References……………………………………………………….76

Preface:
This primary focus of this study is to investigate the reasoning behind women's perceptual using and purchasing perfumes, with particular reference to branding and consumer perceptual of perfume. The background to the perfumes industry and it stand today is thoroughly discussed because it was necessary in order to gain knowledge about the history of perfume making and growth in the world terminology used, market situation and the consumer. This paper presents information about different brands of perfumes available today, and their. With the help of available literature review, discussion was written and hypothesis was developed. The concept of the brand and its values, and especially brand image was investigated. It was realized that, through branding, other factors had to be taken into consideration. When a perfume manufactory is designing a brand and a brand image to go with it, the image strategy has to take into consideration where in the market place the product is going positioned and at whom it is going to be targeted, with this in mind, certain main factor are used in order to facilitate this process. nowadays, the changing role of women and the aging of society, together with trends towards later marriage remaining single, significant change as result of a large number of women becoming active participants in the workforce, also because of women have greater purchasing power.

Abstract:
As we know, most of and the women love pretty and fragrance. Because of fragrant can make people refresh and more confident. In addition, for us, we love fashionable perfumes and some fragrant product so much, perhaps that let us felt interest in and focus on perfumes market, which is my dissertation is going to investigate later. Moreover, perfume is most of women loves it, and sprays it every day, every time. even for me, The fragrant can make person happiness, confident and relax. In addition, the other factor reinforces me to choose perfume, in term of their pretty package and brand image. I have considered to conduct my dissertation based on UK area, in order to easy get a primary and secondary data.

Examining the Impact of Product Attributes
On Perception towards Brand Product
Chapter 1: Introduction
Perfumes were used to counter putrescence as early as Hippocrates and Galen. Indeed, as Roy Porter observed in the introduction to Alain Corbin's The Foul and the Fragrant--one of the documentary sources for the show--pre-Pasteurian orthodoxy held that "stench was, in fact, disease". In the 17th century, aromatics such as civet, musk, and ambergris were enlisted to increase resistance to infection, reduce exposure, and correct affected humours. People also...

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