Exam

Topics: Entrepreneurship, Retailing, Business Pages: 6 (1320 words) Published: August 28, 2013
Bachelor of Business Administration (BBA) in Retailing IInd Year

ASSIGNMENTS 2012-13

School of Management Studies Indira Gandhi National Open University Maidan Garhi, New Delhi-110 068

Tutor Marked Assignments (TMA) Second Year ASSIGNMENTS – 2012-13 Dear Students, As explained in the Programme Guide, you have to do one Tutor Marked Assignment in each course. We are sending the assignments for BRL-006, BRL-007, BRL-008, ECO-01, BCOA-001 and AMK-01 together. Assignments are given 30% weightage in the final assessment. To be eligible to appear in the Term-End Examination, it is compulsory for you to submit the assignments as per the schedule. You must submit the Assignments to the Coordinator of your study centre before submitting the Term-End Examination Form. Before attempting the assignments, you should carefully read the instructions given in the Programme Guide. These assignments are valid for two admission cycles (July 2012 and January 2013). The validity is given below: 1. 2. Those who are enrolled in July 2012, it is valid upto June 2013. Those who are enrolled in, January 2013 it is valid upto December 2013.

You have to submit the assignment of all the courses to The Coordinator of your Study Centre. For appearing in June Term-end Examination, you must submit assignments to the Coordinator of your study centre latest by 15th March. Similarly for appearing in December Term-end Examination, you must submit the assignments to the Coordinator of your study centre latest by 15th September.

Note : In case you receive the study material and assignments late, you can submit the assignment responses within one month after receiving the study material.

2

TUTOR MARKED ASSIGNMENT
Course Code Course Title Assignment Code Assignment Coverage : : : : BRL-006 Buying and Merchandising–I BRL-006/TMA/2012-13 All Blocks Maximum Marks : 100 Attempt all the questions (A) Short Type Questions 1. 2. 3. 4. 5. Explain the ‘bottom up’ merchandise planning process. What do you mean by ‘brand’? Describe various components of brand management. Describe briefly the category management 8 step cycle. Explain various factors that affect sales forecasting. Distinguish between: (a) Mark up plan and Mark down plan (b) Direct expenses and Indirect expenses 6. 7. What do you mean by assortment planning? Explain its various components. Write short notes on: (a) Inventory (b) Open – to – buy (B) Essay Type Questions 8. What do you mean by vendor selection? Outline various steps involved in the vendor selection process. (15) Explain the meaning of ‘turn returns into sales’. Describe the customer service skills for success in this (15) field. (5+5) (5+5) (10) (10) (10) (10) (10)

9.

3

TUTOR MARKED ASSIGNMENT
Course Code Course Title Assignment Code Assignment Coverage : : : : BRL-007 Store Operations–I BRL-007/TMA/2012-13 All Blocks Maximum Marks : 100 Attempt all the questions (A) Short Type Questions 1. “India retail store is on the verge of change”. Explain the statement with respect to Indian Retail (10) Industry. What are the advantages and disadvantages of having a centralized ware-house? What are the limitations of sticking to a corporate goals or proto-type? What important steps are followed in setting up an SOP? Which are the important drivers in Retail Trade? Explain the philosophy behind anti-theft security systems. How do you discriminate between conventional and contemporary retail formats? (10) (10) (10) (10) (10) (10)

2. 3. 4. 5. 6. 7.

(B) Essay Type Questions 8. How can one classify retail customers into target groups based on purchasing patterns, demographics, and market data, and then develop effective promotional programs for cost-efficient use of budget? Explain with the help of a suitable example. (15) Show the organizational structure of a large retailer and explain how does it differ from that of a small retail organization? (15)

9.

4

TUTOR MARKED ASSIGNMENT
Course Code Course Title...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on California High School Exit Exam
  • Exam Essay
  • Exam Essay
  • Exam Essay
  • BUS 475 Final Exam Essay
  • exam Essay
  • exam Essay
  • exam Research Paper

Become a StudyMode Member

Sign Up - It's Free