Exaggeration Of Drinking Behavior

Every year, children watch an average of 20,000 commercials, with 2000 of them promoting alcoholic beverages. While many view them as harmless, logic would contend that these advertisements play an important role in influencing the attitudes and ideals that society’s youths relate to alcohol consumption. Many aspects of modern media deliver promises that once one engages in “drinking,” the will merge with a high society way of life where popularity, desirability and ultimately happiness are easily attained. While peers and families, environment and heredity, all contribute to one’s inclination to drink, more so, the messages revealed in TV shows, movies, mainstream music and even everyday commercials are constant and consistent in their encouragement
A negative spin on drinking statistics has a negative impact on drinking behaviors by contributing to a “reign of error. When some people believe that “everyone is doing it,” abusive drinking increases as they try to conform to the imagined behaviors of others. Most often this is done among the young people and the perceptions of the drinking behaviors of others strongly influences the actual drinking behavior of students. Also, the exaggeration of alcohol abuse tends to create a self-fulfilling prophesy for the young because, they believe heavy drinking begin to happen and more heavily they tend to drink in order to conform. Alcohol can make the young people grow up to a world of abstinence which is both unrealistic and irresponsible. So, instead of stigmatizing alcohol and trying to scare the people in the society into abstinence, they need to recognize that it is not the alcohol itself but rather the abuse of alcohol that is the problem. We as adults or parents need to prepare our young to learn what is right and wrong about the abuse of alcohol and the media and try not to be influenced. The talk shows that represent former alcoholics are unpredictable at times because, they would show the recovery of a star host and then later in the movie that star or role model will continue to drink repeatedly. So, at that point the society would say or think if that role model can go in and recover from the alcohol and snap back and do advertising or anything in life and not be hurt the young would think that it is okay for them to do and feel no sympathy or pain in life. The ad say that it is okay to drink Coors Light The Silver Bullet and it is the world’s most refreshing beer and it has great