Preview

evolution of public relation

Powerful Essays
Open Document
Open Document
796 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
evolution of public relation
EVOLUTION OF PUBLIC RELATIONS OVER TIME.

Public relations has been with us for thousands of years. The greek for example had a word for it, sematikos which means sematics, which can br defined as getting people to believe and to do things. That, is not a bad defination of public relations.

In 50 B.C julius ceaser wrote the first campaign biography, ceasers gallic wars. He publicized his military exploits to convince the roman people that he would make the best head of state. Candidates for political office continue to publicize themselves with campaign biographies to date.

In 394 A.D, St. Augusstine was a professor of rhetoric in Milan, he delivered the regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. Thus, St Augustine was one of the first peoole in charge of public relations. The modern equivalent would be the presidential press secretary.

In 1776, Thomas paine wrote “The crisis” a pamphlet which convinced the soldiers of washingtons army to stay and fight at a time whenso many were prepared to dessert so they could escape the cold and hardship of winter. Paine was a master of political propaganda whose writing could get people to do things and believe things.

Benjamin franklin made it a rule to forbear all contradiction to others, and all positive assertions of his own.franklin pioneered the rules for personal relations in an era before mass media had made possible a profession called public relations.
In the middle 19th century appeared a man who was to become one of the leading publicists of all time, P.T barnum. His accomplishments include the founding of the american museum and the establishment of the Barnum and Baileyn circus. He was a master of promotion who could fill his enterprises with customers by using what today we call adverts.

William steward, lincolns secretary of state in 1861, gained a large american audience through his understanding of how to use the press.



References: The Unseen Power: Public Relations, a History Scott M. Cutlip. Lawrence Erlbaum Associates, 1994 Corporate Public Relations: A New Historical Perspective Marvin N. Olasky. Lawrence Erlbaum Associates, 1987

You May Also Find These Documents Helpful

  • Better Essays

    Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards, the Internet, e-mails, and news agencies, which are used by companies and organizations to convey their messages to the public. Before progressing any further, just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources.…

    • 941 Words
    • 4 Pages
    Better Essays
  • Good Essays

    An innovator and pioneer in the fields of education, science, and politics, Benjamin Franklin’s contributions to society were great and long-lasting. Climbing the social ladder, he worked his way from the lower-middle class and eventually became an affluent leader who played a crucial role in America’s quest for independence. The epitome of the American Dream, Franklin was the first true example of how someone could achieve success and prosperity through their own hard…

    • 452 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    the crisis

    • 564 Words
    • 3 Pages

    Political writer, Thomas Paine, in his persuasive writing, The Crisis. Expresses feeling towards Britain's control over the colonists. He uses an abjective tone in order to unite and rally the common person in his nation.'The Crisis No. 1' by Thomas Paine is that of political nature. The summary of Thomas Paine 'Crisis' includes that he tells of how he feels regarding the control Britain has over the colonies. The purpose of the writing is to get the colonists to to join together to get revenge against Great Britain by retaliating.…

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Political writer, Thomas Paine, in his persuasive writing, The Crisis No. 1, expresses feelings towards Britain's control over the colonies. Paine's purpose is to unite the colonists in an effort to retaliate against Great Britain. He uses an objective tone in order to unite and rally the common person in his nation.…

    • 614 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Thomas Paine was famous for his political writings advocating the revolution. His rhetorical document The American Crisis was very persuasive and influential. Some of Paine’s political ideas were praised and some were argued, and his views on religion made him an outcast. The American Crisis was a valuable work informing the American people that they owed no loyalty to Britain and would only survive if all ties were to be severed completely. His writing was a major force behind the American Revolution. Paine had such a way with words that he used three different techniques in his rhetorical document to call forth the support and patriotism of the colonists: comparing and contrasting, derision, and confidence-building.…

    • 1052 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Crisis No. 1

    • 587 Words
    • 3 Pages

    In his The Crisis No. 1, Thomas Paine attempts to unify the nation to fight against Britain 's injustice. He demands help from everyone because he believes that what they are fighting for is right and this may be their last chance to receive their freedom. He explains that this upcoming battle will be a test to see those who are truly loyal to their country. He tries to influence everyone to fight for their country in order to win their liberties. To achieve his purpose in this pamphlet Paine utilizes appeals tho Logos, references from the Bible and rhetorical questions.…

    • 587 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Another definition of public relations explains the term as, "a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change," (Baskin, Heiman, Lattimore, Toth & Van Leuven, 2004, para. 11). This definition states that someone in the public relations field will analyze the public, advise management on decisions, plan what the organization has to do to change the public views, and set goals for the organization. It is important to make sure the public's expectations are similar to the goals of the organization (Baskin, Heiman, Lattimore, Toth & Van Leuven, 2004, para. 11). This definition is very similar to the previous definition in the fact…

    • 705 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In non-high-tech organizations, a public relations relationship is often subordinated to advertising, marketing, legal, or human resources. However, public relations must be the interpreter of the organization - its philosophy, policy, and programs. These emanate from top management. Therefore, public relations…

    • 864 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Public Relations Paper

    • 726 Words
    • 3 Pages

    Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison of those definitions will take place, and a further explanation as to why so many definitions of public relations exist.…

    • 726 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Bled Manifesto

    • 1107 Words
    • 5 Pages

    Public relations practice in Europe has been present for more than a hundred years, but despite its long history, little is known about public relations in Europe. The teaching of public relations in European countries is largely US-centered and American textbooks are used to study both the concept and practice of public relations. Those books place the development of public relations in the United States, and some even state that modern public relations came over to Europe after the World War II with the Marshall aid.…

    • 1107 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that the whole equals more than the sum of its parts.…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    46 Pages Book Report

    • 1010 Words
    • 3 Pages

    In 1774 America was under England’s oppression, increasing tension between England and America colonies would soon result. Common Sense by Thomas Paine was written in an attempt to project the attention of America colonist towards the growing issue. Thomas Paine would be perceived as incorrect for speaking out against the King, but would be later looked at as a hero for America. Thomas Paine pursued Common Sense with passion, audacity, and The American Crisis was a series of pamphlets written by Thomas Paine during the revolutionary war in 1776. George Washington ordered that the pamphlet be read aloud to his mean, in attempt to arouse the interest. It was a dark time during the war, there was a sense of unrelenting failure on the battlefields. American Crisis was written to re-inspire and reassure Paine’s compatriots. His words were both the soldiers fighting and the American people, it was meant as a challenge and a tribute. “These are the times that try a men’s soul….Tranny, like hell, is not easily conquered; yet we have this consultation with us, that the harder conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value.” (46 Pages 143)…

    • 1010 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The American Crisis is a pamphlet series by 18th century Enlightenment philosopher and author Thomas Paine, originally published from 1776 to 1783 during the American Revolution. Often known as The American Crisis or simply The Crisis, there are sixteen pamphlets in total. Thirteen numbered pamphlets were published between 1776 and 1777, with three additional pamphlets released between 1777 and 1783. Paine signed the pamphlets with the pseudonym, "Common Sense."…

    • 475 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    History of Advertsing

    • 2682 Words
    • 11 Pages

    Some historians regard Ivy Lee as the first real practitioner of public relations, but Edward Bernays, a nephew and student of Sigmund Freud, is generally regarded today as the profession's founder. In the United Kingdom Sir Basil Clarke (1879–1947) was a pioneer of public relations.…

    • 2682 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Marketing Final Study Guide

    • 4437 Words
    • 18 Pages

    Public Relations (PR): The process of creating a positive image for a company, an offering, or a person via publicity.…

    • 4437 Words
    • 18 Pages
    Good Essays

Related Topics