Evolution in Media

Topics: World War II, Broadcasting, Advertising Pages: 6 (2141 words) Published: February 27, 2013
Question: Discuss how the global media industry started taking shape after the Second World War. What were the major features of media industry in US and Europe during 1950s to 1970s? How did the media industry in US get restructured during 1980s to 1990s? Media can be defined in general as, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Thus Media Industry is thus the business activities related to media.

There has been a constant change in the Global Media Industry with the changing expertise and technology over the years. Global Media Industry during the Second World War (1939-45)

The media was the major source of information during the Second World War. News about the war was generally received from such sources as radio, newspapers, magazines, and newsreels. In a way, they acted as propaganda for stirring up American support for the war effort in Europe. Even propaganda in the U.S. with Uncle Sam posters, and the importance of defending your country helped keep military recruitments up and a high trust in the government. Propaganda was the sole reason that made Hitler so powerful. Global Media Industry after Second World War and how it started taking shape? (late 1940’s) The 1940s were dominated by World War II This was as true for the media as it was for other areas of American life. Till 1946, newspapers and radio concentrated their coverage on the war. Military Media

At the scenes of conflict, the men and women in uniform were kept informed by thousands of military newspapers, the most important being Stars and Stripes. Radio in the 1940s

Radio showed its importance in the nearly instant reporting of major events, such as the Battle of Britain and the bombing of Pearl Harbor. Edward R. Murrow and William Shirer set the news standard for the Columbia Broadcasting System (CBS) network, a standard that would follow into the new dominant format, television, and last for decades after the war. But radio was not just a purveyor of news during the war. Radio meant entertainment, and the 1940s was the last decade in which radio was dominant. Music had long been a staple of radio, much of it performed live. Musicians had been unhappy for many years with what radio paid them for their talents. Beginnings of Television

After the war the broadcast companies put large amounts of money into television, starving radio, which had been their focus for twenty years. Most of the radio programs were transferred to television by the early 1950s, leaving the radio with music. As quickly as radio had transformed American life in the 1920s, television began a new revolution in the 1940s and 1950s. Comic Books

Comic books were successful in the 1940s, as they provided cheap, exciting entertainment. Superheroes flourished during a time in which evil was all too real in the world. Captain Marvel, Captain America, Batman, and other heroes like them did battle with evil and fed the imagination of the youth of the United States. McCarthyism

But the end of the war and the rise of the Soviet Union as a European and world power brought new problems that erupted in unlikely spots, such as the media. The first rumbling of institutional anticommunism led to the blacklist, whereby motion picture, television, and radio artists and writers were denied the freedom to work under their own names. During the 1950s the darkness of McCarthyism intensified before the pain of these victims eased. Transition

During and after the war, indeed even during the Depression of the 1930s, revolutionary seeds were sown in the media that did not fully bear fruit until the 1950s, a truly revolutionary decade.

Summary of Global Media Industry in 1940’s
Also, Radio became the dominant form of media during...
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