Preview

Evian

Better Essays
Open Document
Open Document
1324 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Evian


eVlan.

billion per year and 2.7 million litres of water each day.
Since then, Evian has gone from strength to strength, introducing new bottle and packs along the way. Today the name stands alongside some of the biggest brands in the world, and has evolved into the world's premium water of choice.

THE MARKET

Over the years the name Evian ha s become synonymous with French mineral water. And as the world's leading exporter, the company produces an astounding 1.4 billion litres of water each year, which is imbibed by supermodels, celebrities and civilians in over 120 countries across five continents.
Part of the multinational Danone Group, Evian is the number one imported mineral water in Hong
Kong . Crisp, fresh and full of minerals , it is not hard to understand why Evian enjoys such popularity in one of the world's busiest cities.

THE PRODUCT

ACHIEVEMENTS

Since the company's inception in 1878, Eyian has been widely applauded by the medical world for its excellent health properties. Displaying a perfect balance of minerals, no other brand of mineral water carries with it such connotations of purity and wellbeing.
Evian is famous for its pioneering efforts, and was the first branded mineral water to establish an overseas marke t. Today it is a way of life, an institution and a status sym bol all rolled into one.
HISTORY

Evian's origins can be traced to 16,000 BC and the formation of the aquifer in the
French Alps. The company officially began life in 1789 when the Marquis de Lessert discovered the Cachat spring in the small town of Evian­ les-bains. The nobleman believed that the spring's pure, refreshing water cured him of painful kidney stones.
In 1824, the first spas opened in Evian-les-bains to accommodate those seeking to benefit from the medicinal properties of the spring. And two years later the Duke of
Savoie granted the first official bottling authorisation, transfonning the town from a

You May Also Find These Documents Helpful

  • Satisfactory Essays

    free elc

    • 611 Words
    • 3 Pages

    Search for any article in the internet or for a certain company, institution, organization, etc..…

    • 611 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Edward Abby

    • 1064 Words
    • 5 Pages

    Modern, industrialized society’s technological advancements and emphasis on material possessions, consumerism, and monetary success combine to disconnect people from their natural surroundings which encompasses all living and non-living things occurring naturally including the interaction of all living species, climate, weather, and natural resources that affect human survival and economic activity. Since the beginning of human (homo- sapiens) existence going back to the Pleistocene Epoch in the Cenozoic Era, humans have been consistently creating, developing, and evolving their means of technology and standard of living throughout time until now. Unfortunately, by doing so humans are furthering themselves form nature, but as Edward Abby, an…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Eced

    • 388 Words
    • 2 Pages

    Watching the film clips really made me think of what it must be like to live like they did in the film. But then I go to thinking we kind of do live just the Kawelka people.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Edward

    • 1909 Words
    • 8 Pages

    What kinds of questions might McGraw-Hill have asked as part of determining the feasibility of the Primis idea? Be sure to address the needs of the organization, end users (sales reps., faculty, and students), IT specialists, and the groups involved in producing the finished custom books.…

    • 1909 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    edward

    • 660 Words
    • 3 Pages

    The Second Great Awakening was a Protestant revival movement during the early 19th century in the United States. The movement began around 1790, gained momentum by 1800, and after 1820 membership rose rapidly among Baptist and Methodist congregations whose preachers led the movement. It was past its peak by the late 1840s. It has been described as a reaction against skepticism, deism, and rationalism, although why those forces became pressing enough at the time to spark revivals is not fully understood.[1]…

    • 660 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Elizabeth

    • 445 Words
    • 2 Pages

    The human desires of greed, wealth, and power have been embedded into the world's history as political figures have led invasions of other countries countless numbers of times. Whether invaded or being invaded, a country requires strong and capable leaders to see them through this difficult time. In 1588, Queen Elizabeth I of England gave a motivational speech to her troops using the rhetorical devices of diction, sentence structure and ethos, to motivate her subjects positively and to prevent the fear of the pending invasion in their hearts.…

    • 445 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Estevan

    • 850 Words
    • 4 Pages

    "The Difficulty In Life Is The Choice... The Wrong Way Always Seems The More Reasonable."…

    • 850 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Erving Goffman

    • 442 Words
    • 2 Pages

    Explain Erving Goffman’s ideas on the presentation of self. What are the elements of “Presentation?” How, for example, does a college professor engage in a scripted presentation of self to a class? What about a professor’s office? What features of the office are used to convey information to an observer?…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Elizabeth

    • 734 Words
    • 3 Pages

    How far do you accept the view that relations between Elizabeth and her parliaments in the years 1566-1588 were characterised more by co-operation than by conflict?…

    • 734 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Vivien

    • 791 Words
    • 4 Pages

    How do the two poems “IF” and “Poem 39” present the theme of parent/child relationship in each?…

    • 791 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ellen

    • 375 Words
    • 2 Pages

    oes everyone have a hero? Someone they look up to at all times, in times of happiness or agony? Heroes commonly influence someone for better or worse. Some well known heroes include Martin Luther King Jr., a revolutionary leader, and Henry Ford an inventor of the first model T car. A hero can be a person who has risked their life while exhibiting courage or simply someone that displays morally desiring characteristics.…

    • 375 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Erving Goffman

    • 636 Words
    • 3 Pages

    This essay is about Sociologist Erving Goffman who developed the concept of dramaturgy. This is idea that life is like a never-ending play in which people are actors. Goffman believed that when we are born, we are thrust onto a stage called everyday life, and that our socialization consists of learning how to play our assigned roles from other people. Here we play out our roles in the company of others, who in turn play out their roles in interaction with us. He believed that whatever we do, we are playing out some role on the stage of life. He distinguished between front stages and back stages and impression management.…

    • 636 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Erving Goffman

    • 2572 Words
    • 11 Pages

    In the The Presentation of Self In Everyday Life Goffman seeks to show the reader how everyone sets out to present themselves to the world around them, always trying to maintain the role they have selected for themselves, since those whom they meet not only try to decide what role it is you are playing, but also whether or not you are competent to play that role. More significantly, impression management is a function of social setting. Erving Goffman portrays everyday interactions as strategic encounters in which one is attempting to sell a particular self-image--and, accordingly, a particular definition of the situation. He refers to these activities as face-work. Beginning by taking the perspective of one of the interactants, and he interprets the impact of that person 's performances on the others and on the situation itself. He considers being in wrong face, out of face, and losing face through lack of tact, as well as savoir-faire (diplomacy or social skill), the ways a person can at tempt to save face in order to maintain self-respect, and various ways in which the person may harm the face of others through faux pas such as gaffes or insults (209). These conditions occur because of the existence of self presentational rules. These rules, in turn, are determined by how situations are defined. For instance, there is greater latitude in social situations than in task-oriented situations. Situations also dictate available roles and how much self-importance people can sustain. Herewith one will try to analyze two situations that reinforce the desired interpretation of self that one wishes to convey. The first performance takes place in the university environment on the first day of school. The second scene takes place at the formal wedding reception among family and friends. Both interactions describe the Goffmanian concepts and schemas that the author uses throughout his book. The first situation is portrayed in the university setting. Among a thousand first…

    • 2572 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Alecander

    • 266 Words
    • 1 Page

    By using a more hands on and cognitive approach when teaching a lesson, the children will be more interested in what is going on around them.…

    • 266 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Erving Goffman

    • 1344 Words
    • 6 Pages

    Every day we meet and come in contact with many different people. Some of these people we know very well and some we don’t. We act a certain ways so they perceive us the way we want them to or at least enough so that we can get the good, service, companionship or whatever we wish to receive from them. We say something and see how they react with comments and body language so we know how to continue our interaction with them. We use are perception of norms and internal and external influences as well as cultural influences to determine how to continue the conversation (Williams, 1986). While we may not know we are even doing this many people have spent a lot of time studying this behavior and its effects. Erving Goffman is one of those people who believed we react based on the reactions of others, we act differently depending on who we are around and how we want them to view us, and we then use these reactions to set standards and norms for future situations when we come across them on the stage we call life.…

    • 1344 Words
    • 6 Pages
    Better Essays