Evergreen: Management and Unique Business Entity

Topics: Management, Hierarchy, Knowledge management Pages: 2 (303 words) Published: November 13, 2013

Now I talk about the second alternative solution :

the scenario here is focus on the Arugula restructure to become a unique business entity with Evergreen.

So there are some advantages as challenges .

Starting from the advantages we are focused on :

Centralized system of control ;
Expansion of the Evergreen brand in different zone , in comparision to the previus scenario ; Potential great income and more customers ;

In the opposite side there should be some challenges:

Requires change of mentality for Arugula managers;
Data collections for management knowledge;
Restructure of organizational Hierarchy

Now we move to the multi-attribute chart that give us a brief summary and overview about the alternatives and criterias to better understand the case analysis and its issues.

Step 1:We have list criteria on one axis and the alternative actions on the other axis.

Step 2:We assign a weight to each criterion reflecting its relative importance on the final decision.

Step 3:After taking a review of the analysis ,we rate each alternative on each criterion, using a scale of one to five, with one representing very poor and five representing very good.

Step 4:Multiply weights assigned to each criterion by the given ratings to each alternative on each issue.

It’s important to underline how the two alternatives reach almost the same result , infact for us there isn’t a unique clear and perfect solution about this case but there have to be some implementantions to the strategy. ------------


Convert Arugula to a “flat” hierarchy structure from its previous structure; Get key information about Arugulas’ stores and sales to implement Evergreen’s “Knowledge Management” ; Determine ideal human resources necessities ( like improve the attention on the customers ); Create a professional and working relationship with past-Arugula managers and employees;...
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