Events Management
EXECUTIVES SUMMARY
Whether an event involves 10 people or 10,000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning, Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events, the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder is an individual or organization who has an interest in an event. The chief stakeholder is the host organization. This could be a local government staging an annual event. It also could be a corporate organization that is staging an event to raise their profile or promote goods or services. The community participating is also vital.
Event managers must understand the values and traditions of the community and their impact on the event and vice versa. Sponsors are another crucial stakeholder. Event managers need to cooperate with them effectively to create a successful outcome for both parties. Media coverage can make or break an event as the media reaches a wide sometimes global audience. The media influences people's perceptions of an event therefore the event organizers have to effectively work with this stakeholder to optimise coverage and the impact of the event. The last stakeholder who is equally important is the event participants. It is the event organizers' priority to ensure that they enjoy the event experience. When developing the event concept essential questions need to be addressed. Goldblatt (1997) suggests the ‘Five W's' are essential questions: Why is the event taking place? Who are the stakeholders? Where and when will the event take place? What is the event's purpose? This identification process is useful to our event as it will guide us through decisions and make clear what our objectives are. It will also keep the group focused on the
Whether an event involves 10 people or 10,000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning, Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events, the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder is an individual or organization who has an interest in an event. The chief stakeholder is the host organization. This could be a local government staging an annual event. It also could be a corporate organization that is staging an event to raise their profile or promote goods or services. The community participating is also vital.
Event managers must understand the values and traditions of the community and their impact on the event and vice versa. Sponsors are another crucial stakeholder. Event managers need to cooperate with them effectively to create a successful outcome for both parties. Media coverage can make or break an event as the media reaches a wide sometimes global audience. The media influences people's perceptions of an event therefore the event organizers have to effectively work with this stakeholder to optimise coverage and the impact of the event. The last stakeholder who is equally important is the event participants. It is the event organizers' priority to ensure that they enjoy the event experience. When developing the event concept essential questions need to be addressed. Goldblatt (1997) suggests the ‘Five W's' are essential questions: Why is the event taking place? Who are the stakeholders? Where and when will the event take place? What is the event's purpose? This identification process is useful to our event as it will guide us through decisions and make clear what our objectives are. It will also keep the group focused on the