Events: Event Management

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EVENT MANAGEMENT AND EVENT PLANNING

What is an Event?
Event in a single word means a “happening”. There are many in our lives. Many of them personal and many relating to a business. While traveling to work you might see or meet a celebrity. It is an event for you. At work you might get a promotion. It is an event. Your company merges with a multinational corporation. It is an event. On your way back from work you meet your former sweet heart and have coffee with him/her. It is an event. When you return home your spouse informs you that the neighbors’ daughter ran off with your cook. It is an event.

What is Management?
Management is the ability of an individual or an organized group to achieve the result desired by the individual/group within the ambit of constraints imposed by the internal and external environment.

A working couple desire to own a house and a motorcar from their earnings. The internal environment is, what is their disposable income, what are their current savings, how much more can they save, what is the area of house they desire and which type of car. Can they adjust to the new situation of spending less without any internal disputes between them? Can they take on the added responsibilities of paying EMI’s for both the new assets? And many more questions & issues. The external environment is the presumption of no increase in taxes, stability of employment, availability of loans for both assets at reasonable rates of interest, cost of both the assets as envisaged and other related issues.

If both match substantially you have “managed” your personal objectives. However, if you find that the internal environment result in a mismatch of cash flow you may drop the idea of buying a car initially or you may decide to buy a smaller house or may decide to shift your residence to distant suburbs or may decide to postpone your decision of purchase to another period till the internal environment is more conducive. You have once again been

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