Events
Group 1
Events Management
Group members:
Gelyn Gudes
Charmaine dela Peña
Mara Joanne Angeles
Rodilyn Bengado Bahan
Golda May Descargar
Jelie Ruth Villahermosa
Daphne Ofilas
Aloha Grace Supatan
Jerome Carabeo
Clejever Cabreros
Section: BH802E
Submitted by: Mrs. Berodita Prestoza
EVENT MANAGEMENT
Aims & Scope
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
Event Management aims to be the leading source of research reports and analysis related to all forms of event management. This journal publishes refereed and invited articles, book reviews, and documentation of news and trends. It also invites opinion pieces, profiles of organizations, and management case studies.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event
Special events * This is a phenomenon arising frm those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to
Events Management
Group members:
Gelyn Gudes
Charmaine dela Peña
Mara Joanne Angeles
Rodilyn Bengado Bahan
Golda May Descargar
Jelie Ruth Villahermosa
Daphne Ofilas
Aloha Grace Supatan
Jerome Carabeo
Clejever Cabreros
Section: BH802E
Submitted by: Mrs. Berodita Prestoza
EVENT MANAGEMENT
Aims & Scope
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
Event Management aims to be the leading source of research reports and analysis related to all forms of event management. This journal publishes refereed and invited articles, book reviews, and documentation of news and trends. It also invites opinion pieces, profiles of organizations, and management case studies.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event
Special events * This is a phenomenon arising frm those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to