What is an Event?
An event can be defined as any public gathering of people for a purpose. The events industry can be divided into three main sectors, based along content lines: * Sport
* Meetings/Conference/Expos (Business)
* Cultural /Arts/Music
Events are staged both for profit and non-profit, by business, government or community. Events can be held for commercial, celebratory, entertainment or specific reasons and or causes.
Corporate/Business: Conferences, seminars, workshops, AGMs, retreats, incentives, professional development, sponsored events, galas, launches, celebrations, recreation, symposiums. Cultural Events: Music, theatre, opera, performance, visual arts multicultural, local community, celebration, religious. Professional Associations: Industry specific trade conferences and trade shows, professional development, awards nights, celebrations, launches. Media/Advertising: Marketing events, promotional activity, launches, awards, roadshows, special events, sponsored events Community/NGOs/Associations: Fundraising, street fairs, awareness building, charity, campaigns, celebrations, ‘Days Of’, Tourism, Ag Shows, Field Days, and Air Shows. Education/Uni/Schools: On campus events, festivals, launches, awards, open days, celebrations, openings. Special Interest Groups (sports, outdoors, religion): Scouting jamborees, World Youth Day, racing, international sports events, papal visits, public events and celebration, ticker tape parades, all sports matches/competitions, tourism. Who Stages Events?
Those who stage an event can include;
* Professional associations
* Events agencies/industry professionals
* Media & advertising
* NGO’s & charity
* Educational institutions
* Special interest groups
* Sporting leagues/competitions
Where Are Events Held?
Indoor: Stadium/arenas, theatre, venue, hotel, and purpose built halls/centres/conference...
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