Event Management Assignment

EVM111 | EVENT MANAGEMENT 1A | Assignment 1 | | Ali Mahomed [13005835] | Lecturer: Doulette Braak
Due Date: 15 April Course: Events Management
Module: EVMN5111 |

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Table of Contents
Question 1 2 1.1. “An event that the student will be preparing.” 2 The Doctor Orders 2 1.2 Relevant tasks for the event: 3 1.3 Gantt chart for the event: 3
Question 2 4 Regulatory Framework and Voluntary bodies of the Event Sector 4 - Independent Communications Authority of South Africa (ICASA). 4 Voluntary bodies: 4 - Public Relations Institute of Southern Africa (PRISA) 4 - The Consumer Protection Act 5
Question 3 6 3.1 Differences between Corporate Social Investment and Sponsorship: 6 3.2 Corporate Social Initiative in South Africa 7 Mercedes-Benz South Africa 7 Examples of Mercedes-Benz Corporate Social Initiatives: 7 3.3 Sponsorships in South Africa 9 ABSA 9 Examples of ABSA’s Sponsorship Initiatives in Sport: 9 Examples of ABSA’s Sponsorship Initiatives in Arts and Culture: 9
References 10

Question 1

1.1. “An event that the student will be preparing.”
The Doctor Orders
Events can vary from anything between Sporting events to Music concerts to just a personal birthday party or wedding. I have chosen to host an Entertainment event aimed at the general public as this would be appealing to the majority of them.
03 media, an events company, had contacted me with the opportunity to conduct a comedy show for them with Riaad Moosa being the main attraction. They have given me a time frame to host the event. They insisted that the event should be towards the end of March and they had decided that they wanted it at either the Grand West Theatre or at the Baxter Theatre as a venue.
Before I could go any further, I requested evaluation reports from 03 media about previous events and from its various stakeholders from the previous events to find out what they enjoyed in the past and what could be

References: ABSA (a), 2013. Sponsorships. [Online] Available at: http://www.absa.co.za/Absacoza/About-Absa/Corporate-Citizenship/Sponsorships ABSA (b), 2013. Sponsorships - Springboks. [Online] Available at: http://www.absa.co.za/Absacoza/About-Absa/Corporate-Citizenship/Sponsorships/Sport/Springboks ABSA (c), 2013. Sponsorship - Design Indaba. [Online] Available at: http://www.absa.co.za/Absacoza/About-Absa/Corporate-Citizenship/Sponsorships/Arts-and-Culture/Design-Indaba Barker, L., 2013. eHow Money. [Online] Available at: http://www.ehow.com/about_4676602_what-corporate-social-investment.html Bregman, 2011. Bregman Attorneys: The Consumer Protection Act - a summary. [Online] Available at: http://www.roylaw.co.za/home/article/articleid/3321050/pageid/2752639 Business Dictionary, 2012. Sponsor. [Online] Available at: http://www.businessdictionary.com/definition/sponsor.html Canterbury, 2013. SPRINGBOKS HOME PRO JERSEY. [Online] Available at: http://www.canterbury.com/springboks-home-pro-jersey-p13560 Mercedes-Benz (a), 2013. Corporate Social Investment. [Online] Available at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-investment/ Mercedes-Benz (b), 2013. Education. [Online] Available at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-responsibility/education/ Mercedes-Benz (c), 2013. HIV/AIDS. [Online] Available at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-responsibility/hiv-aids/ PRISA, 2012. Public Relations & Communications Management. [Online] Available at: http://www.prisa.co.za/about-us/what-is-prisa Progress Office, 2013. Mercedes Benz A/B Vito. [Online] Available at: http://www.progressoffice.co.za/?main_page=product_info&cPath=62_70&products_id=543 St Andrew 's School, 2012. Spring Expo. [Online] Available at: http://www.standrews.co.za/SpringExpo2012.html The Independant Communications Authority of South Africa (ICASA), 2013. Welcome to ICASA. [Online] Available at: https://www.icasa.org.za/Home/tabid/38/Default.aspx The Independent Institute of Education (a), 2013. Regulatory Frameowork of the Event Sector. In: Events Management 1A 2013 MODULE GUIDE First Edition. s.l.:The Independent Institute of Education, p. 28. The Independent Institute of Education (b), 2013. The Consumer Protection Act. In: Events Management 1A 2013 MODULE GUIDE First Edition. s.l.:The Independent Institute of Education, pp. 30-31. The Independent Institute of Education (c), 2013. Corporate Social Investment. In: Events Management 1A 2013 MODULE GUIDE First Edition. s.l.:The Independent Institute of Education, pp. 44-45. Tulane University, 2013. Web Definitions. [Online] Available at: http://www.payson.tulane.edu/courses/shd/fall01/glosario1.htm