Event Management

Topics: Tourism, World Tourism Organization, Event planning Pages: 7 (1620 words) Published: August 28, 2013
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Melbourne Food and Wine Festival Report

Assessment 1
Individual Research Report

I. Introduction

Although they may have a number of other objectives, events and festivals have become an important part in hospitality development and also economical growth. In this report, we will review positive and negative impacts of Melbourne festival. This festival is held in March and is a role of a strategy, it is also known as Australia's internationally acclaimed celebration of food and wine. Telfer & Hashimoto (2002) believed that in a more clearly perspective, attractions and destination are endeavoring to integrated gastronomy and beverages into the hospitality and tourism product.

Each March, Melbourne Food and Wine festival is conducted for all people who have passion about unique food and beverages, also to provide the best experiences for all appetites. With big events like this, food is a central of the attraction, international tourists are finding authentic and unique experiences and the enjoyment of the food in festival brings the guests familiar to the culture of Australia(Mason, R, & O'Mahony, B 2007,p.365). II. Body

1. Justification of choice
Food and wine festival attracts many tourists every year with more than 200 events including lights -turned-down basements, dizzying rooftops, , laneways, and restaurants as well as spilling into special region in Victoria. MacDonald and Deneault (2001) said that the tourists would like to “swallow themselves to gain more knowledge as they are visiting through unique places and having more experiences with wine, cuisine, local people and other activities (p. 13). Tourists will be able to visit the festival to search for food and wine from various places in Melbourne and discover playground: copiousness of seasonal vegetables, traditional food markets, creative chefs and have an opportunity to watch the expert sommeliers, winning restaurants, the warm atmosphere hospitality and people who is passionate about food.

Events and festivals are growing rapidly in Australia, it is becoming rising famous especially in rural areas and they have special meanings to locals and hospitality tourism. Melbourne festivals are becoming very popular between tourists and also earning extra revenues to the region. It is also help to define a community, nation and cultures. When events have educational value, it is theoretically desirable to include a value for this benefit ( Manning, 2012).

This festival is operated depend on a non-profit basis, the festival’s charter is to advertise the ability, lifestyle and products of Melbourne to reinforce the knowledge of people. At first, its starting as just a small program but now it has grown and become well-known for many people and creates a big effect. . It is one of Victoria’s biggest events that share the most vibrant food and wine culture. Melbourne Food and Wine festivals have used methods to attract visitors and focus on modern amenities and excellent services, infrastructure development are also take part in increasing ability to the host of variety entertainment events

2. Estimating the impacts of Melbourne festival and events

There are a large numbers of impacts from this festival. Hiller (1998) suggested that the research’s impact of event has assessed on uncomplicated analysis of and outcomes, legacy or immediate impacts. In his arguments the focus is on positive benefits and there is a lack of comprehensive analysis, while mostly negative impacts are hidden. Cash inflows and outflows are measured to establish the net outcome is spending by visitors and event organizers are the biggest factors in area. a) Economic impact (short term and long term):

The 'economic impact' of Food and wine event above refers to the total amount of additional expenditure generated within a defined area.. Hodur & Leistritz (2006) believed that visitor...

References: Telfer, D., & Hashimoto, A 2002. Imaging, innovation and partnership in culinary tourism in the Niagara region. Tourism and well-being, the 2nd tourism industry and education symposium, Finland.
Mason, R, & O 'Mahony, B 2007, 'On the Trail of Food and Wine: The tourist search for meaningful experience ', Annals Of Leisure Research, 10, 3/4, pp. 498-517.
MacDonald, H & Deneault, M 2001. ‘National tourism & cuisine forum: “Recipesfor success.”’ ,Ottawa: Canadian Tourism Commission, Canada.
Manning, I 2012, 'The economic impact of public events ', National Economic Review, 67, pp. 19-28.
Hodur, N, & Leistritz, F 2006, 'Estimating the Economic Impact of Event Tourism: A Review of Issues and Methods ', Journal Of Convention & Event Tourism, vol.8, no.4, p. 63.
Tourism Fact Sheet 2004, ‘The Social and Cultural impact of Tourism’, Gawler visitor information centre, pp.1-3.
Hiller, H.H., 1998. Assessing the impact of mega-events: a linkage model. Current Issues in Tourism, vol.1, no.1, pp.47-57.
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