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Event Management

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Event Management
Event Management | HND Business Year Two | | Student Numbers: 627745, 621710 | | | | |

Contents Introduction 3 Event Rational 4 Venue Selection 4 Event Management 5 Planning and Scheduling 5 Production - Design 6 Theme Considerations 6 Principles 6 Theme 6 Creativity 7 Cultural Sensitivity 7 Observations 8 Conclusions 8 Evidence of Underpinning Theory 8

Introduction
This report will underline principles and theories of event management whilst also demonstrating key elements that contribute to a successful event. The report will recognise the importance of teamwork, in terms of management, delegation, responsibility, accountability and integrity.
Comic Relief is a British fundraising charity which was first established by Richard Curtis and Lenny Henry in the early eighties. It holds a bi-annual fundraising day known throughout the UK as Red Nose Day in which the country from schools to celebrities participate various events to raise money for the charity. The money raised from Comic Relief is used to drive positive change through the power of entertainment helping both people in the UK as well as the world’s poorest countries. http://www.comicrelief.com/about-us
The event that this report will look at took place on 15th March 2013 and was a fundraising event for Comic Relief on behalf of internationally recognised company, Cisco Systems. Cisco has had a working relationship with Comic Relief for over ten years providing equipment and leadership support as well as raising close to £1.5 million. Cisco is an American corporation that designs, manufactures and sells networking equipment throughout the world.
“At Cisco customers come first and an integral part of our DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success.” http://newsroom.cisco.com/overview
As seen above Cisco clearly values customer relationships and

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