Event design

Best Essays
Jan 3
2014

A Wine Tasting in
Shanghai
Design for Events Group Report
Report on suitability among Chalet, Yuan Lu and Westin Hotel for holding a wine tasting

Class: Seminar A Tut 2
Group Member:
Sophie- U 1375048
Charlotte- U 1375046
Wendy- U 1375049
Libby- U 1375050
Monica- U 1375047

Word Count: 2698

Event Design Group Report

Executive summary
To hold an impressive event, an appropriate venue is significant to the overall success or failure of the event and should match the theme (Yeoman, 2012). In this report, according to the characteristics of wine tasting, three places were selected as the possible venues. The first is Chalet which used to be The Hut. Another venue is
Yuan Lu Wine Lounge situated in the heart of downtown Shanghai which is special for wine activities. The Westin Bund Centre, Shanghai is the third choice for wine tasting. Westin is Shanghai 's most iconic hotel which has built a strong reputation for having hosted high-profile events such as banquet and conferences (Westin Shanghai,
2013). The purpose of this report is to find the best venue among Chalet, Yuan Lu and
Westin through four aspects: technical specification, logistics, creative vision and design layout. Besides, it will analyse and evaluate the above three venues; thereby, an appropriate venue will be selected for holding a wine tasting for wine lovers. In technical specification, aesthetics and function will be compared. Access, safety, food and equipment will be mentioned in logistics. Creative vision such as decoration in different venues and design layout which includes the capacity, audience flow will be assessed in these three venues to choose which one is the most suitable for this wine tasting. Finally, some recommendations such as first aid methods to deal with emergencies, guidance for parking area and good English communication skills will be given as well.

Evm Tut2

Page 1

Event Design Group Report

Table of Contents



References: Allen, J., O 'Toole, W., Harris, R., & McDonnell, L. (2011). Festival & Special Event Management (Fifth Edition) BerridgeG. (2009). Event Design and Experience. Oxford: Elsevier Ltd. Bowdin, G. (2011). Events Management. Oxford: Elsevier Ltd . Bus. (2013, 12). Retrieved from Aibang: http://bus.aibang.com/shanghai/busxid 1227293465-422163339 (2006). LidwellW. (2010). Universal Principles of Design. Beverly: Rockport. MonroeJ. (2006). Art of the Event. NJ: Wiley. Red. (2011). The Originality of Yuanlu everywhere. Retrieved from Poco: http://food.poco.cn/commendDetail-htx-id-768379.shtml The Chalet. (2013, 9 16). Retrieved 11 24, 2013, from City Weekend Shanghai: http://www.cityweekend.com.cn/shanghai/listings/nightlife/bars/has/thechalet/ Webb, J. (2005). Creative Vision:Traditional and Digital Methods for Inspiring Innovative Photography Westin Hotels & Resorts. (2013). Retrieved 12 12, 2013, from Westin Shanghai: http://www.westinshanghai.cn/ (2013). 25, 2013, YeomanIan. (2012). 2050 Tomorrow 's Tourism. Bristol: Channel View Publications.

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