Apple’s iPhone 5 had been under development for over a year until its release a few weeks ago. With so much time dedicated to its development, one could expect nothing short of perfection. This and the fact that Apple is a well established brand in the market of technological gadgets accounts for the elevated expectations placed by consumers on iPhone 5. Features of this phone are innumerable, but consumers agree that they make it stand out among leading brands in market. It seems to make a striking impression to general users, business users and students alike.…
Apple is continually on the cutting edge of technological advances in the cellular phone industry with better innovations to their products. The iPhone 5S® is the most recent technological advancement to the iPhone® with an improved camera, a next-gen CPU and motion tracking chip, and fingerprint sensors. Major drawbacks are that it still has the four inch screen like the original iPhones®, the fingerprint sensor only works with Apple applications at this time, the 64 bit A7 processor and the M7 motion-tracking chips do not have any “killer apps” yet, and the iOS 7 may boggle the minds of longtime iPhone users; the iPhone 5S is by far the fastest and most technologically advanced of the Apple SmartPhones® to date. (C/net.com, 2013).…
Extension strategy for iPhone 5 as it reaches the maturity stage of product life cycle.…
The display on the Samsung Galaxy S3 is to be a 4.6-inch HD Super AMOLED touchscreen. The Corning Gorilla Glass is an extremely durable and scratch-resistant screen that will be available on the Galaxy S3. This smartphone will also include 4G Internet speeds that will enable consumers to download their music, movies, or whatever they desire, at lightning speed. The 4G Internet speed is coupled by the latest version of the Android Operating System, Android 4.0 (Ice Cream Sandwich). The Android 4.0 would not be complete without a 2Ghz Quad-Core processor! Battery lifespan is also very important! This smartphone will come equipped with a 2250mAh battery, which means it can operate at low power for 17 hours and at high power for 14 hours. The last feature, which is an awesome one, is wireless charging! Wireless charging will enable the phone to charge simply by connecting to a dock without the use of wires. Now that we have discussed a few of the…
6. Action Program (the operational marketing plan itself for the period under review) ……………………………………………… 10…
“The biggest thing to happen to iPhone since iPhone.” The new iPhone 5 has more and superior features than the iPhone 4s. The new features that Apple offers through the iPhone 5 gives the owner of the phone more advantage than those with a iPhone 4s.…
The video even references Apple’s white-background video style in a bid to further suspend belief that what you’re looking at is indeed an official Apple product (FYI – this is definitely not an official Apple video).…
The high cost of the iPhone 5 has brought it to “rock star” status for many in the Smartphone world and considered a sign of wealth although consumers typically do not pay cash, sign a contract, and basically pay with credit. Other factors contributing to demand is perceived quality of Apple products and the availability and price of competing products. This September a new gadget was released though it was not completely new. Apple released the iPhone 5c. The phone boasts a few fun changes, most notably a choice of colors that were previously unavailable and a…
The iPhone 6 is larger yet even thinner than before, many may say its better in every way ("Apple", 2014). It has a smooth metal surface with a new Retina HD display, its more powerful and more power efficient. This phone puts hardware and software functions in perfect continuous unison, it’s like no other ("Apple", 2014). Not only does it have Retina HD display it has higher contrast dual domain pixels for more accurate color and wide view angles. The camera has a UV light liquid crystals so they lie exactly where they should. The crystal delivers a superior viewing experience with shaper text and deeper blacks ("Apple", 2014).…
References: Dak. (2012). “iPhone 5 Review – What’s Up and What’s Not”. Retrieved from .…
To help Apple figure out what can be done to maintain and/or surpass its current level of success within the smartphone market Team D created and administered a ten question survey. The purpose of the survey is to gain knowledge on what consumers think about the iPhone and determine any desired changes to ensure Apple’s top rating within the smartphone market. The results of the survey will be analyzed to identify any trends or similarities between all of the different respondents.…
iPhone 5s is our most refined iPhone to date. It is meticulously designed, engineered, and crafted. But it's the remarkable innovation inside the iPhone 5s that sets a new precedent. It's not just rampant technology for technology's sake. Every single component, every process, has been considered and measured to make sure that it's truly useful, and that it actually enhances the user's experience.…
Since Apple’s foundation on April 1, 1976(1), it has been climbing to the top of the world’s biggest and most valuable companies via the many breakthroughs in technology particularly the iPod, iMac and MacBook. However, ever since Apple’s famous CEO, Steve Jobs, passed away last year, Apple has rapidly gone downhill. The shoes Steve left seem to be too big for the new CEO Tim Cook; he seems to prefer to sail the big ship named Apple into safe harbor in order to avoid the many big waves from Samsung and Nokia. Unfortunately, all Apple’s new products make people miss Steve’s enthusiasm. One of those false blockbuster new items is the iPhone 5, which was released last month. For Apple fans, the iPhone 5 is simply frustrating. Apple’s loyal customers have been disappointed by the new iPhone 5 because of its decreased applications, appearance and abilities.…
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:…
At launching 2007 the iPhone Apple, Inc. was new entrant in the market of mobile handsets in the Porter’s 5 forces framework (Porter, 1985). Although it was not the highest technology standard on the market it was perceived by Apple customers as the pinnacle of the mobile handset hardware because of two main factors: the offering was from a firm, being strongly branded and recognized as an innovative firm, well known by its MAC-s and iPOD. In fact iPhone, bearing mostly used features of the iPOD, was supplementary product to other existing products of the firm. Nevertheless its user friendly design and elegance, combined with the buzz of expectation of a new product that the firm created, turning its brand fans into willing to buy buyers pushed Apple in a leading market position that continued with certain fluctuations with the next iPhone generations (Diagam No. 1). Most users praise at premium the easy to use interface and the sleek design. The most common complaint appears for users in the time to get used to the touch screen keyboard. The iPhone has gained a competitive advantage due its technological difference from other phones, but not only – the remarkable communication of the new Apple product – series of metaphoric stories of Apple CEO Steve Jobs, explaining not what the offering is, but why the firm designed it for the users and how, engaged emotionally the customers. Apple correctly predicted the stupendous success of the iPhone and contracted Samsung as an exclusive hardware supplier for NAND Flash RAM. In spite the mobile handsets market is standardized and strongly competitive, Apple has invested significant money and effort into not allowing the iPhone to be positioned as a commodity item, but as a simple, unique and superior product (iPhone and the others in the mobile sets industry, similarly positioned as Mercedes in the car industry and Bang and Olufsen in the hi-fi…