Preview

Evaluation of Strenghts and Weaknesses of Morrison Supermarkets

Better Essays
Open Document
Open Document
1373 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Evaluation of Strenghts and Weaknesses of Morrison Supermarkets
[pic]

Evaluation of Strengths and Weaknesses of
WM Morrison Supermarkets

Complied by: Karolis Petkus
Student number: 2903678
Course tutor: Ian Edwards

2009
Contents or page index:

• Introduction …………………………………………………………................ p. 3 • Background ……………………………………………………………….……p. 3 • Current strategy ……………………………………………………………...…p. 4 • Strengths …………………………………………………………………….p. 5, 6 • Weaknesses …………………………………………………………………….p. 6 • Opportunities ………………………………………………………………...p. 6, 7 • Threats ……………………………………………………………………….p. 7, 8 • Conclusion ……………………………………………………………………..p. 8 • Appendices ……………………………………………………………………..p. 9 • References ………………………………………………….............................p. 10

Introduction

Wm Morrison is one of the most popular retailers in UK and it offers a great price and quality of food. For me, as a student and an athlete always looking for fresh, healthy food at good prices it is on of the best options to choose. That is why I have chosen this company to evaluate. Also, I will be able to find some new information about Wm Morrison, which will be useful for me as a customer. The essay includes information about background, current strategy, strengths, weaknesses, opportunities and prospects.
Background
Wm Morrison was founded in 1899 by William Morrison, an egg and butter merchant. Now, it is one of the largest supermarket chains in the UK, offering a vide range of goods including other brands and own label products. The company is headquartered in Bradford, the UK and employs about 124,530 people. And it has assuranced to create about 5000 jobs this year. It operates over 382 stores and 287 petrol stations all over UK. With such a growth Morrison became a member of the "Big Four" grocery retailers.

http://www.guardian.co.uk/business/2009/jan/13/morrisons-supermarkets (15/11/09) www.morrisons.co.uk/Corporate/About-Morrisons/Company-history1/ (15/11/09)
Current strategy


References: Websites: www.library.lsbu.ac.uk (16/11/09) www.marketlineinfo.com (16/11/09) www.morrisons.co.uk (14/11/09) www.guardian.co.uk (15/11/09)
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Morrisons Annual Report
    • 4751 Words
    • 20 Pages

    Morrisons Annual Report

    We are the UK’s fourth largest food retailer by sales with an annual turnover in excess of £14bn. We have 382 stores, visited by 10 million customers each week and served by 124,000 employees.…

    • 4751 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Btec Level 3
    • 4770 Words
    • 20 Pages

    Business Btec Level 3

    The customers- The customers of Morrisons PLC are a big stakeholder in the company. It is because of the customers that the business is able to function. The customers are able to affect Morrisons because if they are not happy they will not shop at Morrisons but will go to one of their competitors instead. This will harm Morrison’s profit and therefore result in a decline of the business. Therefore it is important that Morrisons develop a good relationship with their customers. If a customer was not happy about something associated with Morrisons such as the price of a product or service, that customer can switch to Tesco, ASDA, Sainsbury’s or any other competitor of Morrisons. A customer can also voice their complaint by speaking to a manager or writing to the business. Some chains of Morrisons offer forms to be filled out giving the shop feedback on its products, services, employees and many other factors associated with the chain. A customer can feedback to the business through this method and complain about any issues they think require changing. The chain will then most probably contact the unhappy customer letting them know what has been done to resolve the issue.…

    • 4770 Words
    • 20 Pages
    Good Essays
    Read More
  • Good Essays

    Key Facts And Critical Issues For Bob's Supermarket
    • 343 Words
    • 2 Pages

    Key Facts And Critical Issues For Bob's Supermarket

    Bob’s Supermarket was founded in the early 1960’s. Bob’s, stored cared a lot about the customers and the services that was rendered to them. The former operators of the store owned it for more than 19 years and seemed to have lost interest in running the store. After the store was purchased, there was an increase of sales and profits that by more than forty percent. Bobs Supermarket offered its customers high grade-A quality products (Parnell, 2014). Some of the key facts and critical issues for Bob’s was the competition. Their main competitor was Walmart. This caused great concern for the company and other small business like Bob’s Supermarket. Another critical issue for Bob’s Supermarket was the recession that impacted Bob’s. Many…

    • 343 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Morrisons Take over Safeway
    • 264 Words
    • 2 Pages

    Morrisons Take over Safeway

    The mission of Morrisons Supermarket, on the other hand, is to secure the growth of its business in a sustainable manner, while at the same time constantly improving the company’s profitability. The strategy to achieve this involves four elements:…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Morrisons Pest Analysis
    • 2268 Words
    • 10 Pages

    Morrisons Pest Analysis

    Morrisons was the last one out of Big Four to enter to online commerce. This is one of the reasons for the grocer’s trailing behind Asda, Tesco and Sainsbury’s. Before acquisition of Safeway, Morrisons was concentrated in Northern part of UK, and the deal helped it to establish presence in Southern part of UK, though it could not overwhelm its competitors.…

    • 2268 Words
    • 10 Pages
    Good Essays
    Read More
  • Powerful Essays

    Unit 16 - P1&M1
    • 1363 Words
    • 5 Pages

    Unit 16 - P1&M1

    Introduction: Morrison’s PLC is one of the largest food retailers in UK. It has changed a lot over the last 8-10 years. Thanks to HR guidance it has improved all his sections and departments. To maintain this growth Morrison’s has to offer new services and products by using new selling strategies. To improve Morrison’s performance the HR changed the internal and external factors.…

    • 1363 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Waitrose Case Study - International Strategy Essay Example
    • 3426 Words
    • 14 Pages

    Waitrose Case Study - International Strategy Essay Example

    Waitrose was setup at Acton in 1904; it was founded by Wallace Waite, Arthur Rose & David Taylor. In the year 1906 Taylor left the firm, the first shop named “Waitrose” was formed. The company was later acquired by John Lewis Partnership in the year 1937. At that time it had 10 small service food shops and had a turnover of 150000 GBP. After the acquisition, Waitrose now are specialist Supermarkets, having more than 175 supermarkets all over UK mainly in the south-eastern region. It now boasts a work-force of over 37000 employees and many new stores. They offer fresh produce, poultry, bread & meat. Waitrose is a company known for providing high and good quality products and it targets the higher class with its good and high quality products. Even though it’s a comparatively smaller company than its competitors (Tesco & J.Sainsbury, Iceland), it was successful in its business and was a profit making firm, this was all because they use to perform things strategically.…

    • 3426 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    u1 a1
    • 859 Words
    • 3 Pages

    u1 a1

    The company was founded by William Morrison in 1899 who started the business as an egg and butter merchant in Rawson Market, Bradford, England, operating under the name of Wm Morrison Limited. His son Ken Morrison took over the company in 1952 aged 21. In 1958 it opened a small shop in the city Centre. It was the first self-service store in Bradford and the first store to have prices on its products, and it had three checkouts. The company opened its first supermarket, "Victoria", in the Girlington district of Bradford in 1961.…

    • 859 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Outline the Nature of Supermarket Power on the High Street and Beyond.
    • 1545 Words
    • 7 Pages

    Outline the Nature of Supermarket Power on the High Street and Beyond.

    Discuss Bauman’s argument about the seduced and repressed and how this is a part of the supermarket power. Seduced, being able to take part in consumer society and repressed is seen as not able to. Supermarket power allows the repressed to take part.…

    • 1545 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Waitrose History
    • 1032 Words
    • 5 Pages

    Waitrose History

    We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. Our reputation has been built, above all, on the quality and freshness of our food (USP). It is what our customers want, and it is what gives us our edge over other supermarkets.…

    • 1032 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The Power of Supermarkets on the High Street and Beyond
    • 441 Words
    • 2 Pages

    The Power of Supermarkets on the High Street and Beyond

    Power is a term used to denote influence and control or dominance (Allen 2009, p59), in terms of supermarkets this power extends beyond their influence over British high streets and into foreign countries, In this essay I will be describing how this power has a range of both positive effects and examining the various arguments surrounding these.…

    • 441 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marks and Spencer's Marketing Strategy
    • 5094 Words
    • 20 Pages

    Marks and Spencer's Marketing Strategy

    One of the big organizations in the retail business is Marks and Spencer (M&S). It is one of the UK 's leading retailers of clothing, foods, home ware and financial services, serving 10 million customers a week on over 300 UK stores. M&S is headquartered in London, UK.…

    • 5094 Words
    • 20 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Business and Operation Strategies Adopted by Morrisons Essay Example
    • 2400 Words
    • 10 Pages

    The Business and Operation Strategies Adopted by Morrisons Essay Example

    Morrisons Plc annual report and financial statement (2011) stated that Morrisons is one of the fourth largest food retailers by sales with an annual turnover in excess of £16 billion and account for 12.8% in the grocery industry (See appendix 1). However, the UK supermarket industry is intense competition so it required more new and effective tools to compete with rivals (Urbonavičius and Ivanauskas, 2005). Hence, for retaining and developing, Morrisons is not only needed to have excellent strategic operation management but also diversified itself in to the new market. This essay will analyze Morrisons’s operations management, its value chain and other aspects relate to quality which leads Morrisons difference from other supermarket.…

    • 2400 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Morrisons Stakeholders
    • 1722 Words
    • 7 Pages

    Morrisons Stakeholders

    The moral rights and wrongs of any decision a business makes are referred to as ethics. These are valued judgements which different individuals may attach a difference in importance and meaning. Ethical policies are adapted by businesses either because they believe in them or by providing ethical policies they believe they will improve their sales. Such ethical policies are the reduction of pollution by using non-fossil fuels, the disposal of waste safely and in an environmentally friendly manner, sponsoring local charity events, and trading…

    • 1722 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategy Assignment Briefing Paper 20
    • 375 Words
    • 2 Pages

    Strategy Assignment Briefing Paper 20

    a) The supermarket Wm Morrison has recently committed itself to an ambitious cost-advantage strategy in an effort to defeat more recent entrants to the market such as Lidl and Aldi. Evaluate this approach and discuss whether an established supermarket such as Morrison can be successful by following this approach.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics