EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY
EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY
CONTENTS TOC \h \z \t "1,1,2,2,3,3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing: PAGEREF _Toc402186738 \h 101.1.5. Functions of distribution channels PAGEREF _Toc402186739 \h 111.2 CHANNELS OF DISTRIBUTION PAGEREF _Toc402186740 \h 111.2.1 Types of Channels of Distribution PAGEREF _Toc402186741 \h 111.2.2 Participants in distribution: PAGEREF _Toc402186742 \h 131.2.3. Structural features of channel PAGEREF _Toc402186743 \h 151.3 THE FRAMEWORK DESIGNING DISTRIBUTION CHANNEL PAGEREF _Toc402186744 \h 171.3.1 The content and characteristics of the distribution channel management: PAGEREF _Toc402186745 \h 171.3.2 Steps in designing distribution channel PAGEREF _Toc402186746 \h 181.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL PAGEREF _Toc402186747 \h 19CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY PAGEREF _Toc402186748 \h 202.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY PAGEREF _Toc402186749 \h 202.1.1. Dairy products in Vietnam PAGEREF _Toc402186750 \h 202.1.2. Findings on Distribution channel system of vietnamese dairy: PAGEREF _Toc402186751 \h 212.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL PAGEREF _Toc402186752 \h 232.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK PAGEREF _Toc402186753 \h 242.3.1. Resource capacity and operational characteristics of the enterprise: PAGEREF _Toc402186754 \h 242.3.2. Characteristics of the product: PAGEREF _Toc402186755 \h 242.3.3. Characteristics of target customers: PAGEREF _Toc402186756 \h 252.3.4. Characteristics of commercial intermediaries: PAGEREF _Toc402186757 \h 252.3.5. Channel’s goals:
CONTENTS TOC \h \z \t "1,1,2,2,3,3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing: PAGEREF _Toc402186738 \h 101.1.5. Functions of distribution channels PAGEREF _Toc402186739 \h 111.2 CHANNELS OF DISTRIBUTION PAGEREF _Toc402186740 \h 111.2.1 Types of Channels of Distribution PAGEREF _Toc402186741 \h 111.2.2 Participants in distribution: PAGEREF _Toc402186742 \h 131.2.3. Structural features of channel PAGEREF _Toc402186743 \h 151.3 THE FRAMEWORK DESIGNING DISTRIBUTION CHANNEL PAGEREF _Toc402186744 \h 171.3.1 The content and characteristics of the distribution channel management: PAGEREF _Toc402186745 \h 171.3.2 Steps in designing distribution channel PAGEREF _Toc402186746 \h 181.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL PAGEREF _Toc402186747 \h 19CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY PAGEREF _Toc402186748 \h 202.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY PAGEREF _Toc402186749 \h 202.1.1. Dairy products in Vietnam PAGEREF _Toc402186750 \h 202.1.2. Findings on Distribution channel system of vietnamese dairy: PAGEREF _Toc402186751 \h 212.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL PAGEREF _Toc402186752 \h 232.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK PAGEREF _Toc402186753 \h 242.3.1. Resource capacity and operational characteristics of the enterprise: PAGEREF _Toc402186754 \h 242.3.2. Characteristics of the product: PAGEREF _Toc402186755 \h 242.3.3. Characteristics of target customers: PAGEREF _Toc402186756 \h 252.3.4. Characteristics of commercial intermediaries: PAGEREF _Toc402186757 \h 252.3.5. Channel’s goals: