Evaluation of Corporate Performance

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Evaluation of Corporate Performance

In 1994, Jeff Bezos was a 30-year-old hedge fund analyst with a degree in computer science and electrical engineering from Princeton University. It was at this time Bezos decided to put his business plan in play. Jeff pulled up a file that had the business model he intended to use, which had been write in early that year in the passenger seat of a 1988 Chevy Blazer (A Retail Revolution Turns 10, 2005). Amazon.com opened its virtual doors on the World Wide Web in July 1995 and offers Earth’s Biggest Selection. The company seeks to be Earth’s most customer-centric company. Amazon.com is now a digital strip mall branching beyond books into music, DVDs, electronics and toys (Penenberg, 2000). Many people wonder how Amazon became on of the few dot-com companies to survive the dot-com bubble burst that took effect during 1997-2000. One of the best ways to evaluate Amazon’s performance is to complete a thorough review of its financial statement, pro forma financial statements, ratio analysis, return on equity, its calculated economic value added projects, and its financial policies.

Financial Statement Review

Amazon’s 2012 financial statement is quite extensive. The statement reviews the business in general, risk factors, common stock, shareholder maters, and operational results. The business’ main goal is to be he Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. Customers are served through the organization’s retail website. The website focuses on selection, price, and convenience. Amazon also offers programs that enable sellers to sell their products on its website and their own branded websites. The company serves developers and enterprises of all sizes by providing access to technology infrastructure that enables virtually any type of business. In addition, it serves authors and independent publishers with Kindle Direct Publishing. Knowing the



References: Amazon.com: Annual report 2012. (2012). Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual A Retail Revolution Turns 10. (2005, July 10). The New York Times. Retrieved from http://www.nytimes.com/2005/07/10/business/yourmoney/10amazon.html?pagewanted=all&_r=0 Byrd, J., Hickman, K., & McPherson, M. (2013). Managerial Finance. San Diego, CA: Bridgepoint Education Inc. Crossing Amazon. (2000, April 17). Forbes. Retrieved from http://www.forbes.com/forbes/2000/0417/6509168a.html Google Inc: Financials. (2013, May 27). Retrieved May 27, 2013, from http://www.google.com/finance?fstype=ii&q=NASDAQ:AMZN

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