Running head: EVALUATING PERFORMANCE
Carl Johnston, George Parker, Bernice Upshaw, Kristi Loisel, Tina Guerriero and Raj Maharaj University of Phoenix
Organizational Behavior and Ethical Responsibility
July 13, 2008
The Kroger’s chain was started in 1883 by Barney Kroger. Barney Kroger worked by the motto, “Be particular. The vision of providing customers with quality products at an affordable price helped Kroger develop into a successful company today. Barney Kroger started out as a single store and has since developed to a nation-wide chain, 42 food processing facilities, and a company owned trucking line. The goal of the company is to become a preferred employer, and diversity is one of Kroger’s core values. Kroger is also committed to retaining talented associates for career development and for the associates to realize their potential in the company. Kroger’s code of ethics for business includes employees, officers and directors. Kroger’s organization has about 310,000 employees with over half of the employees belonging to one barging union. Kroger’s training is done through the newest technology to provide the customers with the best care possible. The Kroger Company encourages open door policy for management in maintaining the communications between the company and their employees. Evaluating Performance
The Kroger’s chain was started in 1883 by Barney Kroger. His dream was to provide customers with affordable products and be the first store to offer all food products in one store. The store has since developed into a chain of over 2500 stores in 31 states. The motivation would be categorized as the expectancy theory defined by Schermerhorn as, “posits that motivation is a result of a rational calculation” (2005). Barney Kroger worked by the motto, “Be particular. Never sell anything you would not want to buy yourself” (Kroger Co., 2004). Kroger wanted to succeed, by investing every penny and appealing to the customer’s needs. Kroger realized early on to maximize profits was to cut costs. Kroger started producing his own bread and is credited with being the first grocer to have his own bakery in a grocery store. Cutting costs of production allowed for the store to maximize on profits and grow into a larger store. The vision of providing customers with quality products at an affordable price helped Kroger develop into a successful company today. A store started on a man’s life savings and a dream to provide customers with affordable, quality products turned into a national chain is an impressive achievement. Barney Kroger started out as a single store and has since developed to a nation-wide chain, 42 food processing facilities, and a company owned trucking line. The Kroger Company has been credited with successful billion dollar mergers, which have allowed Kroger’s to remain one of the top stores in the nation. The Kroger chain annual sales of more than $60 billion, proving the achievements of one man making a dream come true. The store flourishes today due to keeping focus on Barney Kroger’s vision of years ago. The company still provides quality products for affordable prices. Kroger’s has expanded the stores to offer organic products, pharmacy services, and gas pumps which allow customers to maximize the one stop shopping experience. “From one tiny grocery store in Cincinnati more than a century ago, Barney Kroger laid the foundation for what today ranks as one of the largest companies in America” (Kroger Co. 2004). Through the company’s monthly newsletter from the Chairman/CEO David B. Dillon (The Kroger Co, June 2008), Kroger has a commitment to continuously improve both environment and social impact in order to support the communities, and improve the lives of customers and associates. The systematic process is divided among the core business areas and where the greatest opportunities can be found. The...
References: Dillon, David B., (2008), The Kroger Company Sustainability Report, The Kroger
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FMCS, (2004). FY04 Annual Report. Retrieved July 12, 2008 from the web site http://www.fmcs.gov/assets/files/annual%20reports/FY04_AnnualReport_FINAL113004.doc.
Kroger Co. (2004). Corporate News, Info and History. Retrieved July, 10, 2008 from http://www.thekrogerco.com/corpnews/corpnewsinfo_history.htm.
Kroger, (2006). The Kroger Co. Policy on Business Ethics. Retrieved July 12, 2008 from the web http://www.thekrogerco.com/documents/EthicsPolicy.pdf.
Kroger, (2008). Public Responsibilities Report 2007. Retrieved July 12, 2008, from the web site http://www.thekrogerco.com/documents/socialresponsible.pdf.
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