Evaluating Lenscrafter's Operations Strategy
Assignment 1: LensCrafters Case Study
Lou-Ann Alves-Rose
Professor: Dr. Katherine Hyatt
BUS430 - Operations Management
7/28/2013
1. Evaluate LensCrafters operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. LensCrafters is an optical chain founded in 1983 by Dean Butler to provide a better experience to customers. Butler had a simple vision that you could walk into his store needing a new pair of glasses and walk out wearing them in about an hour. Butler 's idea was to have his stores located in shopping malls where customers could shop while they waited an hour for their glasses to be made. The total concept of eyeglasses in an hour was new and many doubted …show more content…
Independent Doctors of Optometry to provide vision care services and on-site optical labs to make and fit eyeglass lenses. Independent Doctors of Optometry offer personalized eyecare in a patient-friendly environment utilizing the latest equipment like the Optomap which digitally performs a retinal exam in under a second without dilating the eyes. LensCrafters is able to offer "custom crafted glasses in about an hour" through its use of innovations and cutting edge technology. LensCrafters optical labs use state of the art technology like their new Anti-Reflective coating machine that coats lenses with a special film that helps relieve eyestrain by eliminating glare from computers and night driving as well as repelling dust and smudges to make caring for and cleaning your glasses easier. Features like these have enabled the company gain a competitive advantage in an industry where discount eyeglass retailers offer low prices in exchange for inferior quality, an a-la-carte menu of features, and considerable wait times which often exceed two weeks pick-up time for glasses.
Lou-Ann Alves-Rose
Professor: Dr. Katherine Hyatt
BUS430 - Operations Management
7/28/2013
1. Evaluate LensCrafters operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. LensCrafters is an optical chain founded in 1983 by Dean Butler to provide a better experience to customers. Butler had a simple vision that you could walk into his store needing a new pair of glasses and walk out wearing them in about an hour. Butler 's idea was to have his stores located in shopping malls where customers could shop while they waited an hour for their glasses to be made. The total concept of eyeglasses in an hour was new and many doubted …show more content…
Independent Doctors of Optometry to provide vision care services and on-site optical labs to make and fit eyeglass lenses. Independent Doctors of Optometry offer personalized eyecare in a patient-friendly environment utilizing the latest equipment like the Optomap which digitally performs a retinal exam in under a second without dilating the eyes. LensCrafters is able to offer "custom crafted glasses in about an hour" through its use of innovations and cutting edge technology. LensCrafters optical labs use state of the art technology like their new Anti-Reflective coating machine that coats lenses with a special film that helps relieve eyestrain by eliminating glare from computers and night driving as well as repelling dust and smudges to make caring for and cleaning your glasses easier. Features like these have enabled the company gain a competitive advantage in an industry where discount eyeglass retailers offer low prices in exchange for inferior quality, an a-la-carte menu of features, and considerable wait times which often exceed two weeks pick-up time for glasses.