Organizational Culture � PAGE �10�
Reading an Organization's Culture: General Electric (GE)
Every business has its own set of values and beliefs that make up an organizational culture that is unique to each specific business. "_Organizational Culture_ is a complex set of basic underlying assumptions and deeply held beliefs shared by all members of the group that operate at a preconscious level and drive in important ways the behavior of individuals in the organizational context" (Strategy Glossary, 2006). GE's organizational culture is considered one of high ethical standard in the corporate world. According to The Age of Ethics (2007) "_GE now has one of the best ethics compliance programs in existence_, says Larry Ponemon, national director of Business Ethics Services at KPMG". The purpose of this research paper is to identify and evaluate GE's organizational cultureal appeal, shared values, customer base and customer service standards, characteristics of organizational culture, and to determine if GE's organizational culture is ethical, customer-responsive, or spiritual.
Organizational Cultural Appeal
When looking at an organization's cultural appeal, one must first realize what he or she looking for in a company. What appeals to me may or not appeal to someone else. Therefore, the following categories will show what it is about GE's organizational culture that appeals to me personally. These categories include but are not limited to:
Leadership: It is important for me to be with a company that allows leaders to have the freedom and flexibility to contribute their knowledge and expertise in both their daily job and at company levels. "At the top, we don't [sic] run GE like a big company. We run it like a big partnership, where every leader can make a contribution not just to their job, but to the entire Company" (Immelt, J., 2005).
Opportunity for Advancement: It is important for me to work for a company that offers employees an opportunity for advancement. "GE has six strong businesses aligned to grow with the market trends of today and tomorrow" Our Business, 2007).
Work Environment: It is important for me to work for a company that provides a pleasant and vitalizing work environment that is easy to balance with my personal life. "GE is an invigorating place to work. Ours is a high-performance culture that emphasizes high-integrity business practices as well as work/life [sic] balance" (Our Culture, 2007).
Training and Education Programs: It is important for me to work for a company that provides additional training and educational benefits that will enhance employee leadership capabilities. "We invest nearly $1 billion a year in career development for our employees at every level of professional growth." (Leadership Programs, 2007).
When looking at an organization's appealing values, one must first realize what he or she values. Categories in my value system may or may not be the same as someone else's. Therefore, the following categories will show the values that I share with GE's value system. These categories include but are not limited to:
Ethics and Integrity: I believe that it is important for an organization and its employees alike to operate with strong ethics and integrity. "At GE, it isn't [sic] enough to think big. Imagination must be practiced within boundaries of ethics, compliance and integrity" (Our Company, 2007).
Community Volunteer Work: I believe it is important for every person and organization's alike to come together and address community needs i.e. health and welfare for disadvantaged community members. "Each year, GE volunteers come together as one GE to participate in Global Community Days, working together to improve our many communities" (Worldwide Activities, 2007).
Environmental Health and Employee Safety: I believe it is important for a company to focus on environmentally safe production plants and employee safety....
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