Evaluate the Effectiveness of the Use of Techniques in Marketing in One Organisation

Topics: Brand, Brand management, Branding Pages: 2 (407 words) Published: June 20, 2013
A brand can be a name, logo or reputation of goods and services. Good brands always stand out compared to similar brands, and really show the value of the product. Additionally, a poor brand image can be difficult to change. The Benefits of Branding

As a brand is recognized, a relationship between customer and brand forms; this can influence the customers buying behaviour because people tend to buy products if they prefer a brand more than another brand. This is important for higher classes businesses competing in competitive markets, because it becomes harder to attract customers as they start to look at the prices, and want to reduce their money spending. Once customers know a brand they become less risk involved with a purchase because they know the brand and what they sell. Brand Building and Positioning

It takes a lot of time, effort and money to successfully brand build, and also then to keep it maintained. A business must first recognize its brand value, which is the central message (maybe a slogan) that it wants customers to indirectly understand when they think of the brand. The business then considers how to express this message to their customers. This can be through methods such as: Using a specific and consistent style in their Brand, using specific fonts and font sizes, or even images and layout in their email, and lastly training staff to present a specific image to the customers. However, Consistency is they key In maintaining a brand, and having it being a success. The business must also make sure to keep the promises of its brand. For example if they advertise a brand that seems to be selling high quality products and the products are not up to the standard they advertise, or are under the sub-standard, the brand may be seriously damaged. In building and developing the brand, the business how this is placed within the market. This is mostly the most common and competitive market where the competitor brands are well known, and can help...
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