Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area
D1 Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area
In this report, I am going to evaluate the contribution of Bullring to the popularity and appeal of Birmingham and surrounding area.
The Bullring is a major shopping and leisure area, an important attraction of Birmingham, which located in city centre. It attracts many different types of visitors to the city and surrounding areas.
According to the Bullring fact sheets, with its £500 million transformation completed in 2003, this leading retail venue has transformed Birmingham and redefined it as a world class shopping destination. Housing one of only 4 Selfridges department stores, the fourth largest Debenhams, the first Forever 21 store in Europe, over 150 new shops, cafés and restaurants, 3,000 car parking spaces, and newly created open spaces.
Bullring –facilities & interpretation techniques
Bullring’s iconic design and architectural innovation is one of the main reasons that motivate visitors. However, it is not just Bullring’s famous architecture & construction that has made it so successful and appealing. Bullring’s products and services and interpretation techniques are the most advanced and suitable for a shopping centre environment. Despite the customer service assistants are located at the customer service desk, the CCTV operates 24/7 and there are car park patrols to ensure every visitor’s safety. For Parent, baby changing facilities are provided within toilet rest areas and also selected stores. There are also shopper lockers situated on the Lower Mall and Middle Mall.
All Bullrings’ shoppers can experience 29 freestanding in-mall electronic touch screens kiosks (Figure 1). These kiosks are connected with all the retailers’ computers with Bullring’s advanced technique network ‘e- factor’. With these, customer can get information about shops and the Bullring itself, about the latest promotional offers, job opportunities,
In this report, I am going to evaluate the contribution of Bullring to the popularity and appeal of Birmingham and surrounding area.
The Bullring is a major shopping and leisure area, an important attraction of Birmingham, which located in city centre. It attracts many different types of visitors to the city and surrounding areas.
According to the Bullring fact sheets, with its £500 million transformation completed in 2003, this leading retail venue has transformed Birmingham and redefined it as a world class shopping destination. Housing one of only 4 Selfridges department stores, the fourth largest Debenhams, the first Forever 21 store in Europe, over 150 new shops, cafés and restaurants, 3,000 car parking spaces, and newly created open spaces.
Bullring –facilities & interpretation techniques
Bullring’s iconic design and architectural innovation is one of the main reasons that motivate visitors. However, it is not just Bullring’s famous architecture & construction that has made it so successful and appealing. Bullring’s products and services and interpretation techniques are the most advanced and suitable for a shopping centre environment. Despite the customer service assistants are located at the customer service desk, the CCTV operates 24/7 and there are car park patrols to ensure every visitor’s safety. For Parent, baby changing facilities are provided within toilet rest areas and also selected stores. There are also shopper lockers situated on the Lower Mall and Middle Mall.
All Bullrings’ shoppers can experience 29 freestanding in-mall electronic touch screens kiosks (Figure 1). These kiosks are connected with all the retailers’ computers with Bullring’s advanced technique network ‘e- factor’. With these, customer can get information about shops and the Bullring itself, about the latest promotional offers, job opportunities,