Evaluate Media and Suppiers for a Local Campaign
Wednesday April 20th
Evaluate Media and Suppliers for a Local Campaign.
Contents Page
Introduction |Page 3 |
Press|Page 4|
Magazines|Page 11|
Television|Page 18|
Outdoor|Page 22|
Transport|Page 25|
Trade or High street Printers|Page 28|
PR Agencies|Page 32|
Advertising Agencies |Page 35|
Introduction
In order for the client to have the most effective advertising for their campaign , they should be aware of the wide range of media available to them. A report has been drawn up to discuss local categories and suppliers in order to select the most appropriate.
1.Media Section : Newspapers
1.1 Name of Newspaper : The Daily Record
Established in 1895, The Daily Record is Scotland’s best read daily newspaper having a readership of 912,000. The 6-day-a-week paper is located in Glasgow and is part of the Mirror Trinity group who also own publications such as Daily Mirror and Sunday Mirror. The tabloid newspapers has the latest world news along with home news. Also featured in the paper are weekend supplements such as ‘Saturday Plus’ which features Tv Listings and Entertainment. There are also supplements that concentrate on the following areas, Recruitment, Travel, Motors, Business, Property, Entertainment, Loans and Finance, Sports. and Retail.
Companies that have previously advertised with The Daily Record are :
Ÿ Ramsay World travel
Ÿ DFS Furniture
Ÿ First Glasgow
Ÿ Arnold Clark Automobiles
Ÿ DF Concerts
Ÿ
Distribution and Readership
The Daily Record is Scotland’s best-red daily newspapers. The paper has a total circulation of 328,001 and a readership of 952,000. The newspaper is available throughout Scotland in newsagents, supermarkets, stores like WHSmith and even street vendors in City Centres.
Target Audiences
The core audiences that
Evaluate Media and Suppliers for a Local Campaign.
Contents Page
Introduction |Page 3 |
Press|Page 4|
Magazines|Page 11|
Television|Page 18|
Outdoor|Page 22|
Transport|Page 25|
Trade or High street Printers|Page 28|
PR Agencies|Page 32|
Advertising Agencies |Page 35|
Introduction
In order for the client to have the most effective advertising for their campaign , they should be aware of the wide range of media available to them. A report has been drawn up to discuss local categories and suppliers in order to select the most appropriate.
1.Media Section : Newspapers
1.1 Name of Newspaper : The Daily Record
Established in 1895, The Daily Record is Scotland’s best read daily newspaper having a readership of 912,000. The 6-day-a-week paper is located in Glasgow and is part of the Mirror Trinity group who also own publications such as Daily Mirror and Sunday Mirror. The tabloid newspapers has the latest world news along with home news. Also featured in the paper are weekend supplements such as ‘Saturday Plus’ which features Tv Listings and Entertainment. There are also supplements that concentrate on the following areas, Recruitment, Travel, Motors, Business, Property, Entertainment, Loans and Finance, Sports. and Retail.
Companies that have previously advertised with The Daily Record are :
Ÿ Ramsay World travel
Ÿ DFS Furniture
Ÿ First Glasgow
Ÿ Arnold Clark Automobiles
Ÿ DF Concerts
Ÿ
Distribution and Readership
The Daily Record is Scotland’s best-red daily newspapers. The paper has a total circulation of 328,001 and a readership of 952,000. The newspaper is available throughout Scotland in newsagents, supermarkets, stores like WHSmith and even street vendors in City Centres.
Target Audiences
The core audiences that