Evaluate International Marketing

Topics: International trade, World Trade Organization, Globalization Pages: 7 (1387 words) Published: April 5, 2012
Evaluate international marketing opportunities|
Unit Descriptor| This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.|

1 . Review the global market environment| 1. Assess international trade patterns and identify their likely importance for the business 2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business 3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully 4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities| 2 . Assess international business and electronic commerce market factors| 1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities 2. Investigate international market trends and developments to identify market needs relative to the business 3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business| 3 . Identify risk factors for international marketing opportunities| 1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market 2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market 3. Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market| 4 . Investigate international business and electronic commerce marketing opportunities| 1. Identify and analyse international marketing opportunities in terms of their likely fit with the organisation's goals and capabilities 2. Evaluate each opportunity to determine its impact on current business and customer base 3. Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity 4. Determine probable return on investment and potential competitors 5. Describe and rank marketing opportunities in terms of viability and likely contribution to the business| Range Statement

International business and electronic commerce market factors may include: * cost of funds
* cultural and political groupings
* currency exchange rates
* customer service factors
* distribution channels
* geographical groupings
* government assistance
* growth factors
* incentives
* industrial structure
* interest rates
* investment rates
* level of economic development
* online customer groupings
* political systems
* social and cultural factors
* tariffs
* technology and telecommunications infrastructure
* trade groupings
* trade relations with Australia
* trade restrictions
* virtual communities
International trade policies and agreements may include:
* customs unions
* bilateral trade agreements such as:
* Australia-US Free Trade Agreement (AUSFTA)
* Singapore-Australia Free Trade Agreement (SAFTA)
* Thailand-Australia Free Trade Agreement (TAFTA)
* Australia-New Zealand Closer Economic Relations Trade Agreement (ANZCERTA) * multi-lateral trade agreements such as the WTO agreements for goods, services and intellectual property, including: * agriculture

* air transport
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