European Media, Cultural Integration and Globalisation

Topics: Culture, Europe, European Union Pages: 26 (8380 words) Published: May 6, 2006
European Media, Cultural Integration and Globalisation.
Reflections on the ESF-programme Changing Media - Changing Europe

Ib Bondebjerg

Printed in Nordicom Review, vol. 22:1, june 2001(see also


Fact box

The Changing Media – Changing Europe project was launched January 1 2000 and will run for 5 years until January 1 2005. The project is financed by the European research councils for the humanities and social sciences under European Science Foundation (ESF) in Strasbourg. The programme is an interdisciplinary and comparative, cross-European research project co-directed by professor Ib Bondebjerg, University of Copenhagen, DK and professor Peter Golding (University of Loughborough, UK), representing humanities media research and social science media research. The project organises appr. 60 researchers from 18 European countries (Austria, Belgium, Czech Republic, Slovenia, Denmark,United Kingdom, Finland, France, Greece, Germany, Hungary, Italy, Netherland, Norway, Poland, Portugal, Spain, Schwitzerland and Sweden) and they are organised in 4 research teams, each headed by a team-leader:

· Team 1. Citizenship and consumerism: Media, the public sphere and the market. (Team Leader: Professor Jostein Gripsrud, Norway, email:

· Team 2. Culture and Commerce: Media policy between culture and commerce. (Team leader: Professor Els de Bens, Belgium, e-mail:

· Team 3. Convergence – Fragmentation: Media and the information society. (Team leader: Professor Jean-Claude Burgelmann, Belgium(e-mail:

· Team 4: Homogenisation-diversity: Media and cultural identities. (Team leader: Professor William Uricchio, Netherlands/USA (e-mail:,

The teams meet twice a year for workshops, where they develop and discuss their research-themes and the publication and reporting of the results. The programme will have three plenary conferences where all the teams meet and where outside researchers and speakers will be invited. The first conference was held from August 24-27 at Il Ciocco, near Pisa in Italy. The theme was European Media in transition: global and comparative perspectives. The second conference will be held in April 2002 in Copenhagen, where the theme will be: European Media, Cultural Identities and Cultural Politics, and the third and final conference will be in December 2004 at Cote D'Azur in France on Old Media – New Media: Europe and the Global Information Society. The program also includes a modest but important Young Scholars grants scheme allowing young scholars (doctoral or post-doctoral) to participate in workshops and conferences for a limited period or in other ways be linked to one of the teams. The progam will during its life time produce working papers ( on the programmes website) and other publications and will result in one or two final volumes from each of the four teams. More information on the programme is available from the programmes website:


European integration and European cooperation is already very high on the political agenda in most European countries. No matter what we think and feel about EU, the European question is already deeply imbedded in our public life, in our media culture and in our everyday life. The strong emotional reactions pro and against questions of European integration and culture and to the process ses of globalisation as such, is however an indication of one of the problems facing cultural and social globalisation and European integration. We do witness an overall process s of homogenisation on different levels, but under this a differentiation and regionalisation within the national cultures...

References: Audiovisual European Observatory (2000): Statistical Yearbook. 2000.
Audiovisual European Observatory (2000): European Films on European Televisions.
Billig, Michael (1995): Banal Nationalism. London: Sage.
Bondebjerg, Ib (1993): Elektroniske fiktioner. København. Borgen
Buonanno, Milly (ed
Buonanno, Milly (ed. 1999): Shifting Landscapes. Television Fiction in Europe. London: University of Luton Press.
Castells, Manuel (original version, 1996/new ed. 2000): The Rise of theNetwork Society. Vol 1 of the series The Information Age: Economy, Society and Culture. London: Blackwell Publishers.
Giddens, Anthony (1999): Runaway World. How Globalisation is Reshaping our Lives. London: Profile Books.
Gripsrud, Jostein (1995): The Dynasty Years (Routledge)
Held, David et al
Hjort, Anne (1985): Kvinderne og Dallas. In Pittelkow (ed): Analyser af tv. København: Medusa, p. 35-65.
Höijer, Birgitta (1992): Reception of television naration as a socio-cognitive process
Höijer, Birgitta (1995):Genreföreställningar och tolkningar av berättande i tv. Stockholm: JMK skriftserien. 1995:1.
Katz, Elihu& Tamar Liebes (1993): The Export of Meaning.Cross-cultural Readings of Dallas
Nordicom (1999): Nordic Baltic media Statistics 1998.
Nordicom Sverige (nr
Richardsen, Kay & Meinhof, Ulrike, et al (1999): Worlds in Common. Television discourse in a changing Europe. London: Routledge.
Rushdie, Salman (1991): Imagined Homelands. London: Granta/Penquin.
Sreberny-Mohamaddi, Annabel (1996):"The Global and local in International communication", in James Curran & Michael Gurevitch (ed): Mass Media and Society. Edward Arnold.
[4] This popularity of national fiction is documented not just in wieving figures but also in more qualitative reception studies and cultural studies, for instance Bondebjerg (1993), Höijer, 1992 and 1995 and Anne Hjort, 1985.
[7] Quote from Annabel Sreberny-Mohamaddi "The Global and local in International communication", in James Curran & Michael Gurevitch (ed): Mass Media and Society. Edward Arnold, 1996: 199.
[8] Quotation from Held et al., Global Transformations. Politics, Economics and Culture. Polity Press, 1999: 374).
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