Euro Disneyland

Topics: The Walt Disney Company, Walt Disney Parks and Resorts, Disneyland Resort Pages: 3 (1122 words) Published: October 19, 2009
Euro Disneyland
1.This research is an excellent example to show how Hofstadter’s four cultural dimension work when Multinational Company decides to do business overseas. Using the Hofstede’s four cultural dimensions as a point of reference, some of the main cultural differences between the United States and France are strong French uncertainty avoidance, high individualism, centralized power structures and lower masculinity scores

Uncertainty avoidance index shoes the degree to which people feel threatened by ambiguity. In 1992, Disney opened Euro Disneyland park in Marne-la-Vallee 20 miles east of Paris on what was previously French farmland best known for producing sugar beets and Brie cheese. Euro Disneyland was designed to mirror the American Disney theme parks back in California and Florida with very few concessions to French culture. French people found this highly ambiguous, and only 29% of visitors to Euro Disneyland in its first year were from France. If the French want a U.S.-style Disneyland experience, they will go to Disney parks in America. This shows the high uncertainty avoidance that French people posses.

Individualism is the cultural dimension that measures to what extent people look after themselves and their immediate family members only. American executives at Disney imposed a strict dress code at Euro Disneyland that required extremely short hair and banned beards and moustaches. Disney’s dress code was based on Walt Disney’s highly individualized, squeaky clean American family values. By imposing the Walt Disney appearance code, the Americans insulted French family traditions. Many of the highly individualistic French refused to work at Euro Disneyland, including a 28-year-old Parisian trumpet player who insisted on keeping his pony tail hairstyle rather than join the closely cropped Disney brass band. Power distance index measures the extents to which less powerful members of organization and institutions accept unequal distribution...
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