Euro Disney the First 100 Days

Good Essays
Euro Disney: The First 100 Days
Case Report Submitted by: Pavni

Question 1: Assess the pros and cons of Disney's decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris?
Answer 1: There are several pros and cons in Disney's decision to build a theme park in Europe.
Pros
1. According to me, the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year, Paris being an extremely attractive tourist destination had approximately 50million tourists visiting France annually and spending roughly $21billion.
2. Also, location accessibility by the European population was another advantage for Disney to open its theme park in Paris.
3. Other theme parks in Paris lacked what Disney had to offer, this gap had to be filled, the large population that lived in and around Paris had to be targeted and offered a unique, fun filled and mystical theme park. A Disney park in Paris was poised to be a sure shot winner.
4. Polling results in France clearly revealed that there was a huge demand for Disney theme parks in Europe and that people were open to the idea of Euro Disney.
5. Tokyo's overwhelming success encouraged Disney to conquer the European market. They felt that they were able to evoke international appeal of the Disney concept and it would not be a hard task to wet their feet in Europe.
6. Employment opportunities for more than 30,000 jobs for Paris, was yet another invaluable advantage for Disney to commence its operations in Paris.
7. Not only was the theme park centrally located but also it was almost 4 hours by car from England after the opening of the Euro tunnel in 1994.
8. Contractual concession made by the French government was very lucrative too. France agreed to develop an infrastructure specifically to reach Disney from different parts of Paris. They offered concession loans, agricultural land and several tax benefits. These tax benefits

Cons

You May Also Find These Documents Helpful

  • Better Essays

    Case Study #1 – Euro Disney, The First 100 Days 1.0 Introduction Ever since the first Disneyland was founded in 1955 in Anaheim, California, the Walt Disney Company had experienced nothing but success in the theme park business until its second oversea Disneyland – Euro Disney was opened in France in 1992. Following the success of the company’s first oversea Disneyland in Tokyo, Japan, on April 12, 1992, within its $4.4 billion budget, Euro Disney was opened in Marne-la-Vallee, France on a site…

    • 1353 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    First 100 Days

    • 725 Words
    • 3 Pages

    First 100 Days Aquino Administration By: Mark Jeffrey C. Dalimot “First impression lasts,” we have new president and people have very high expectations of him, he should make positive actions in his first 100 days in the office. After getting an overwhelming mandate in May 10 polls, President-elect-Benigno “Noynoy” Aquino III will go down in history as country’s first bachelor president. In his first State of the Nation Address (SONA), he focuses on corruption matters among officials. I…

    • 725 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    euro disney

    • 1514 Words
    • 7 Pages

    Case 2: Euro Disney 1. The factors that contributed to Euro Disney’s poor performance during its first year of operation were their lack of knowledge of their target market and the fact that they didn’t take into consideration that the target market was not intended to just focus on one culture. Disney builds and promotes Euro Disney as a piece of America in Europe although Disney failed to adapt to the culture. In the European culture they perceived Euro Disney as being overpriced and the vacation…

    • 1514 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Euro Disney

    • 6500 Words
    • 26 Pages

    publicly reported a net loss of FFr188 million for the fiscal year ending September 1992, though cumulative losses through April 1993 approached half a billion dollars.1 The European park also fell one million visitors short of its goal for the first year of operations, with the French comprising only 29% of the park's total visitors between April and September 1992—a far cry from the predicted 50%.2 In addition to the financial woes weighing on Bourguignon, he was also expected to stem the flow…

    • 6500 Words
    • 26 Pages
    Better Essays
  • Good Essays

    Euro-Disney

    • 543 Words
    • 3 Pages

    the foreign direct investment. Walt Disney’s international strategy with Euro Disney is no different. In hindsight vision is 20/20 but it is now clear that using a combination equity ownership, a licensing contract, and a management contract was not the key to success for this investment. The organization had too many interests involved and therefore the proper due diligence was not completed. For example, Euro Disney experienced inflated construction costs as a result of using high-end materials…

    • 543 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Euro Disney

    • 3014 Words
    • 13 Pages

    Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR, MICKEY: In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim, California; Disney World in Oralando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go…

    • 3014 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Euro Disney

    • 2985 Words
    • 12 Pages

    Euro Disney I found two mission statements for this company one is “to make people happy” and the other one is “we create happiness by providing the finest in entertainment to people of all ages, everywhere” (Strauss, h. n.d.). Each and every employee from maid to the president knows the mission statement. All employees are motivated to create happiness for their guest, and they do everyday. From what I have read and heard, Disney lives up to both of these statements. Euro Disney S…

    • 2985 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    euro disney

    • 1531 Words
    • 7 Pages

    EURO DISNEYLAND CASE ANALYSIS 6  Cultural differences between United States and France Power distance This dimension deals with the fact that all individuals in societies are not equal, and it expresses the attitude of the culture toward these power inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. It has to do with the fact that…

    • 1531 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Euro Disney Failure

    • 1128 Words
    • 5 Pages

    Appendix 4.6 (Americanization of European Culture? Case Study: Disney in France) Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, "It's a Small World After All," promoted "an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. There were dark…

    • 1128 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Euro Disney Case

    • 817 Words
    • 3 Pages

    In-Depth Integrative Case 2.1a, Euro Disneyland 1. Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France? Some of the main cultural differences according to Hofstede’s are that France has a high power distance meaning that in these countries people blindly obey the orders of their superiors. In contrast of the United States, which have a lower power distance meaning, that they have lower strata…

    • 817 Words
    • 3 Pages
    Good Essays