Euro Disney Case

Topics: Disneyland Paris, The Walt Disney Company, Walt Disney Parks and Resorts Pages: 7 (1574 words) Published: May 29, 2014


SWOT

Introduccion

The Walt Disney Company, is an American multinational corporation located in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney and established itself as a leader in the American animation industry. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, LifeTime and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.

Focused on Euro Disney:
Euro Disney S.C.A. is the company that owns and operates Disneyland Paris in

Marne-la-Vallée, France. 39.78% of shares are held by The Walt Disney Company, 10% by the Saudi Prince Alwaleed and 50.22% by other

shareholders. The stock is traded on the Euronext Paris exchange. Disneyland Paris comprises Disneyland Park, Walt Disney Studios Park, Disney Village, and seven on-site Disney Hotels. Val d'Europe is a new residential and shopping development. Another seven hotels/residences have been built not far from the two Disney theme parks on land held under Euro Disney SCA's lease, including properties from companies such as Holiday Inn, Kyriad, MyTravel and Radisson Hotels. The Resort is a result of an agreement signed on 24 March 1987 between The Walt Disney Company and the French Authorities for the development of a new tourist destination, and construction began within a year. Since opening on 12 April 1992, the Resort has created more than 30,000 jobs (both directly and indirectly) in the region to the east of Paris. Today it is the number one tourist destination in Europe with 14.5 million visits recorded for Financial Year.

Offers/Suggestions:
There are many companys which offers many packs for families. Below some examples.

Esayjet:

Esayjet offers the best prices on Paris Disney Area deals and get away on a Paris Disney Area holiday for less. easyJet Holidays has a fantastic range of prices and offers with a selection of easyJet flights and Paris Disney Area hotels available.

http://holidays.easyjet.com/france/paris/paris-disney-area-holidays.htm

Thomson:
Thomson gives you the opportunity to cutomize your trip:

- Accommodation in a Disney Hotel including breakfast
- Tickets for both Disney Parks for each day
- Access to Free Fastpass service for every member of your party: Cut down the queuing time at the most popular attractions - Extra Magic Hours: Get access to the Disneyland Park up to 2 hours before regular Park opening!

http://www.thomson.co.uk/editorial/features/disneyland-paris.html

Hotels inside the Amusement Park:

There are many opptions for accomodation indide the park. In total there are 14 hotels. Some examples as follows:

Disney’s Newport Bay Club:
At Disney's Newport Bay Club, enjoy all the style and charm of the late 19th Century New England seaside, right on the waters of Lake Disney.

Disney's Hotel Santa Fe:
Disney's Hotel Santa Fe offers you a taste of the monumental landscapes of America's South West, along the legendary Route 66.

Disneyland Hotel:
If you you asked for the best. Disneyland Hotel offers the ultimate in Disney quality, service, hospitality and location! It's right at...
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