Euro Disney Case
SWOT
Introduccion
The Walt Disney Company, is an American multinational corporation located in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney and established itself as a leader in the American animation industry. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, LifeTime and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.
Focused on Euro Disney:
Euro Disney S.C.A. is the company that owns and operates Disneyland Paris in
Marne-la-Vallée, France. 39.78% of shares are held by The Walt Disney Company, 10% by the Saudi Prince Alwaleed and 50.22% by other
shareholders. The stock is traded on the Euronext Paris exchange.
Disneyland Paris comprises Disneyland Park, Walt Disney Studios Park, Disney Village, and seven on-site Disney Hotels. Val d'Europe is a new residential and shopping development. Another seven hotels/residences have been built not far from the two Disney theme parks on land held under Euro Disney SCA's lease, including properties from companies such as Holiday Inn, Kyriad, MyTravel and Radisson Hotels.
The Resort is a result of an
Introduccion
The Walt Disney Company, is an American multinational corporation located in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney and established itself as a leader in the American animation industry. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, LifeTime and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.
Focused on Euro Disney:
Euro Disney S.C.A. is the company that owns and operates Disneyland Paris in
Marne-la-Vallée, France. 39.78% of shares are held by The Walt Disney Company, 10% by the Saudi Prince Alwaleed and 50.22% by other
shareholders. The stock is traded on the Euronext Paris exchange.
Disneyland Paris comprises Disneyland Park, Walt Disney Studios Park, Disney Village, and seven on-site Disney Hotels. Val d'Europe is a new residential and shopping development. Another seven hotels/residences have been built not far from the two Disney theme parks on land held under Euro Disney SCA's lease, including properties from companies such as Holiday Inn, Kyriad, MyTravel and Radisson Hotels.
The Resort is a result of an