euro disney

Powerful Essays
EURO DISNEYLAND CASE ANALYSIS
6
 Cultural differences between United States and France Power distance
This dimension deals with the fact that all individuals in societies are not equal, and it expresses the attitude of the culture toward these power inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. It has to do with the fact that a society’s inequality is endorsed by the followers as much as by the leaders. US

The fairly low score on Power Distance in combination with the most individualistic culture in the world reflects itself in the following: The American premise of “liberty and justice for all.” This is evidenced by an explicit emphasis on equal rights in all aspects of American society and government. Within American organizations, hierarchy is established for convenience, superiors are accessible and managers rely on individual employees and teams for their expertise.

Both managers and employees expect to be consulted and information is shared frequently. At the same time, communication is informal, direct and participative to a degree. The society is loosely-knit in which the expectation is that people look after themselves and their immediate families only and should not rely (too much) on authorities for support.

There is also a high degree of geographical mobility in the United States. Americans are the best joiners in the world; however it is often difficult, especially among men, to develop deep friendships. Americans are accustomed to doing business or interacting with people they don’t know well. Consequently, Americans are not shy about approaching their prospective counterparts in order to obtain or seek information. In the business world, employees are expected to be self-reliant and display initiative. Also, within the

You May Also Find These Documents Helpful

  • Good Essays

    Euro-Disney

    • 543 Words
    • 3 Pages

    the foreign direct investment. Walt Disney’s international strategy with Euro Disney is no different. In hindsight vision is 20/20 but it is now clear that using a combination equity ownership, a licensing contract, and a management contract was not the key to success for this investment. The organization had too many interests involved and therefore the proper due diligence was not completed. For example, Euro Disney experienced inflated construction costs as a result of using high-end materials…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    euro disney

    • 1514 Words
    • 7 Pages

    Case 2: Euro Disney 1. The factors that contributed to Euro Disney’s poor performance during its first year of operation were their lack of knowledge of their target market and the fact that they didn’t take into consideration that the target market was not intended to just focus on one culture. Disney builds and promotes Euro Disney as a piece of America in Europe although Disney failed to adapt to the culture. In the European culture they perceived Euro Disney as being overpriced and the vacation…

    • 1514 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Euro Disney

    • 2985 Words
    • 12 Pages

    Euro Disney I found two mission statements for this company one is “to make people happy” and the other one is “we create happiness by providing the finest in entertainment to people of all ages, everywhere” (Strauss, h. n.d.). Each and every employee from maid to the president knows the mission statement. All employees are motivated to create happiness for their guest, and they do everyday. From what I have read and heard, Disney lives up to both of these statements. Euro Disney S…

    • 2985 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Euro Disney

    • 6500 Words
    • 26 Pages

    bleak picture, Michael Eisner, CEO of Walt Disney Co., remained optimistic about the venture: "Instant hits are things that go away quickly, and things that grow slowly and are part of the culture are what we look for. What we created in France is the biggest private investment in a foreign country by an American company ever. And it's gonna pay off."5 The Dawning Of Disney After first attempting to start a commercial arts firm in 1917, Walt Disney, along with his partner Ub Iwerks, joined…

    • 6500 Words
    • 26 Pages
    Better Essays
  • Powerful Essays

    Euro Disney

    • 3014 Words
    • 13 Pages

    Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR, MICKEY: In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim, California; Disney World in Oralando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go…

    • 3014 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Euro Disney Failure

    • 1128 Words
    • 5 Pages

    Appendix 4.6 (Americanization of European Culture? Case Study: Disney in France) Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. Its theme song, "It's a Small World After All," promoted "an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. There were dark…

    • 1128 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    euro disney contability

    • 531 Words
    • 2 Pages

    policies (step 1) and primary areas of accounting flexibility (step 2) for Euro Disney Key accounting policies •Euro Disney Associés has opted for financial lease. The firm leases the Disneyland Park from Euro Disneyland S.N.C. EDL Hotels S.C.A., which is owned for 99,99% by Euro Disney Associés, leases the hotels from a special-purpose financing company. •The special-purpose financing companies are fully consolidated in Euro Disney’s financial statements. The substance of the relationship between…

    • 531 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Euro Disney Case

    • 817 Words
    • 3 Pages

    In-Depth Integrative Case 2.1a, Euro Disneyland 1. Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France? Some of the main cultural differences according to Hofstede’s are that France has a high power distance meaning that in these countries people blindly obey the orders of their superiors. In contrast of the United States, which have a lower power distance meaning, that they have lower strata…

    • 817 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Euro Disney Case

    • 1574 Words
    • 7 Pages

    SWOT Introduccion The Walt Disney Company, is an American multinational corporation located in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney and established itself as a leader in the American animation industry. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship…

    • 1574 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    Learning from the Disneyland Paris Experience. A Case study in International/Intercultural Communication This is the most wonderful project we have ever done. Michael Eisner, CEO, Walt Disney Company A horror made of cardboard, plastic, and appalling colors; a construction of hardened chewing gum and idiotic folklore taken straight out of comic books written for obese Americans. Jean Cau, French Critic American businesses make assumption about the transferability of culturally loaded business…

    • 6126 Words
    • 19 Pages
    Powerful Essays