Etisalat Success Story in Nigeria

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Etisalat Success Story in Nigeria

Etisalat is a prominent telecommunications corporation providing to consumers, businesses, international telecommunication companies, ISPs and mobile operators. Etisalat operates in eighteen countries across Asia, the Middle East and Africa, a coverage area which reaches more than two billion people. To date, the group’s global subscriber base exceeds over 140 million subscribers through mobile and Landline voice and data services ("Etisalat Nigeria"). Through the launch of innovative new technologies and its regional growth strategy, Etisalat strives to be amongst the top 10 telecom operators in the world ("Nigeria Communications Week"). Etisalat Nigeria began commercial operations on 23 October 2008 in seven cities and now has network in all thirty six states of the federation covering major cities and towns with continuing densification to guarantee qualitative service delivery in all areas that it has presence world ("Etisalat Nigeria"). Showing exponential growth, in just three years of commercial operations, it has over 6 million active subscribers and recently acquired a 3G license which will be rolled out in 2011 ("Etisalat Nigeria"). Etisalat Nigeria continually seeks to bring easy communications to its subscribers in order to positively contribute to the quality of their life. Its various products and services are designed with the needs of its customers at heart. Etisalat Nigeria is thus determined to continue to provide the best quality of service to its Nigerian subscribers as it builds on its success in the market.
To look deeper into Itisalat success in Nigeria, We will be analyzing a service quality report conducted by the Nigerian Communication Commission (NCC) in the month of December, 2011 to rank the top network providers in Nigeria. According to NCC, Etisalat Nigeria has been rated the best GSM service provider by the Nigerian Communications Commission for the month of March in its Quality of Service Audit



Cited: "Vision and Mission ." Etisalat Nigeria. Etisalat Inc, n.d. Web. 10 Apr 2012. http://www.etisalat.com.ng/aboutus_vision_mission.php>.  "NCC Rates Etisalat Nigeria High on Quality of Service ."Nigeria Communications Week. Etisalat Inc, 21 FEB 2012. Web. 8 APR 2012. <http://www.nigeriacommunicationsweek.com.ng/news/ncc-rates-etisalat-nigeria-high-on-quality-of-service>. Xianrui, Gao. "Etisalat Nigeria: Late entrant dreams big."Win Win. Huawei, 01 Sep 2011. Web. 10 Apr 2012. <http://www.huawei.com/en/static/hw-094097.pdf>. Hawsa, Bashir. "Etisalat Nigeria has invested $2.4bn ." . Its News Africa, 31 Oct 2011. Web. 12 Apr 2012. <http://www.itnewsafrica.com/2011/10/etisalat-nigeria-has-invested-2-4bn/>. "Engaging business and people." Etisalat Annual Report 2010. Etisalat, Dec 2010. Web. 06 Apr 2012. <http://www.etisalat.ae/assets/docs/financial/2010/flash/pdfs/EtisalatAR10.pdf>.

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