KEY WORDS; ETHICS, SOCIAL RESPONSIBILITY, ANIMAL WELFARE, LEGITIMACY
PURPOSE OF THE ARTICLE
The animal welfare policies and related public communication initiatives of MCDONALD’S corporation are examined in the context of the organization being named as one of the world’s most ethical organizations.
WHAT ARE THE MOST IMPORTANT CONCLUSIONS OF THE ARTICLE OR THE MOST IMPORTANT ASPECTS FROM YOUR PERSPECTIVE?
The actions of MCDONALD’S concerning animal welfare contribute to the company’s standing amongst its public. Animal welfare is a social issue that receives regular attention by concerned groups worldwide and the issue is directly connected to the core business of MCDONALD’S. More importantly, the issue extends throughout the MCDONALD’S supply chain.
WHAT DID YOU LEARN FROM THE ARTICLE?
The company’s guiding principles concerning animal welfare and other social responsibility issues include communication as a necessary component. Because of the ongoing communication, MCDONALD’S can also claim to be socially responsive organization.
The involvement of organizations like CERES and ACCA help connect social responsibility reporting and associative narratives to broader audience.
ARE THERE POINTS IN THE ARTICLE WITH WHICH YOU AGREE OR DISAGREE?
The communication materials from MCDONALD’S do not recognize the rights of animals. The distinction is an important one. How can MCDONALD are viewed as an ethical organization. The issue of animal rights is not part of the processing industry’s public dialogue. Therefore, to the interest of the industry right dialogues are silenced.
WHAT PART OF THE ARTICLE DID YOU THINK WAS IMPORTANT TO HELP YOU UNDERSTAND SOCIAL RESPONSIBILITY?
MCDONALD’S uses “responsible actions “to explain the components o its social environmental-animal welfare approach to social responsibility and industry leadership. Examples;
WHAT ARE YOUR BEST QUESTIONS ABOUT THIS