In Unit 1 you formed a team and started the process of company growth. Part of this team formation was to create a values profile. In week 2 one task that your team will face is to analyze growth opportunities for expansion. There are several factors that will impact your decision making, “Total demand in any quarter will be determined by (1) the market’s sales potential, (2) the seasonal and economic conditions of the global economy, and (3) the nature and extent of competition” (Cadotte & Bruce, 2003, p.3).
Another consideration is one of ethics; do your company values support the expansion choices you will be making? Decision making tied to ethics and values may not be easy but can be advantageous. McMurrian and Matulich (2006) cite Ferrell “These advantages include higher levels of efficiency in operations, higher levels of commitment and loyalty from employees, higher levels of perceived product quality, higher levels of customer loyalty and retention, and better financial performance (Ferrell
As part of the management team, you will need to be in consensus on expansion plans and will be using your values as one filter to make your final decision.
In a 4-6 page APA formatted paper excluding title page, reference page, abstracts, diagrams, and other visual/oral aids as appropriate, you will:
Discuss the challenges of values based business decision making ethics in the current marketplace.
Research all four markets that you can expand into and assess the current social and political climate of each.
Pick three that are the best fit for you based on the comparison to company values. Create recommendations that include a detailed rationale for your three choices.