ethics in advertising

Topics: Ethics, Federal Trade Commission, Advertising, Morality / Pages: 6 (1418 words) / Published: Mar 17th, 2014
ETHICS IN ADVERTISING

RESEARCH QUESTION : WHAT IS ADVERTISING ETHICS AND WHAT IS IT ALL ABOUT.?

ABSTRACT
Advertising is a type of communication between two parties. It covers a range of formats from small newspaper listings to video campaigns. It is often classified within the wider category of marketing, which includes many other activities, such as pricing.
The world of advertising has its own Site about the good and the bad, truth and dishonesty. The main focus is on truth and deception in advertising and on the ethical dilemmas of those who produce advertising. This project focuses on the show motives of advertising, just as in the world at large, there are not only clear instances of good and bad behaviors but also a vast grey area that lies between these extremes an area where ethical decisions must be made on a daily basis.
A set of Moral values that guide thinking & action in a society at a given point in time. Ethics are dynamic.

An advertisement is considered as unethical when:

1.It gives false information.
2. It degrades the rival’s product or substitutes.
3.It is against the national and public interest.
4. It gives misguiding information.
5. It is obscene or immoral

INTRODUCTION

WHAT IS ADVERTISING.?

Advertising could be defined as "a paid form of nonperson communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity, separate from publicity (free), sales promotion (not forms of communication), and personal selling (not impersonal nor through a mass medium).

Ethically neutral: neither in itself good nor bad.

ETHICAL PRINCIPLES

Morally good advertising therefore is that advertising that seeks to move people to choose and act rationally in



Bibliography: 1. 2.

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