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Ethics Final Super Fresh

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Ethics Final Super Fresh
Wesley Alderfer
5/10/2014
The Fight on Labeling

Whole Foods is the leading distributor of organic produce in the United States. Whole Foods also is leading the “labeling war” on genetically modified food being sold grocery stores. Whole Foods is trying to become a “game changer” by becoming the first store in the United States to require labeling of the genetically modified produce sold in its stores. President of Whole Foods A.C Gallo commented that “some of our manufactures say they’ve seen a 15 percent increase in sales of products they have labeled”. Those who support the movement in labeling if the food is genetically modified or organic feel that “consumers have a right to know about the ingredients in the food they eat”. However, those against labeling food “feel that labels could mislead consumers into believing that these food products are different or provide a potential risk”. Labeling foods that are genetically modified or not, seems to be the wave of the future. In a recent poll conducted by the Mellman Group last year, resulted stating that over ninety percent of the respondents were in favor of labeling food. Super Fresh should support the movement of labeling genetically modified foods because, it is their ethical responsibility to inform the public what Super Fresh is selling to its customers, supporting the movement will also affect the farmers by producing less genetically modified food and more organic food, given that the sales of organic food will increase, because the public is more informed about the topic, and lastly, looking at the community, including small restaurants will be pressured into labeling as well, and pressured into serving non-genetically modified options. Super Fresh should support the movement of labeling genetically modified foods because it is their ethical responsibility to inform the public what Super Fresh is selling to its customers. The “organic” movement started in the early 2000’s when the public started to

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