Since the decline of arranged marriages, most people now meet their potential partner-to-be at social gatherings, at the work place or even through introductions by family and friends. However, for some, those means are insufficient, perhaps because they lack things in common, or simply do not have the time and opportunity to meet the person of their dreams.
Thus, match-making agencies serve as intermediaries in an attempt to pair parties according to their interests. The proliferation of the internet has since served as a catalyst for interaction by providing a highly informal/low pressure setting. The sheer convenience and ease of use is making online-dating agencies increasingly popular amongst single individuals. By setting up a profile, people are able to determine how they come across on the first impression. The use of messaging systems such as email or instant messaging serves as a “pre-date”, and may prove to be a godsend for the socially awkward, as it allows the other party to get to know them better instead of brushing them off on first impression.
However, due to the hidden nature of the internet, there are a couple of downsides. For example, it might be used by sexual predators that use dating sites as a means to prey on vulnerable individuals. There is also the issue of the ease in which individuals can change information about themselves which might mislead the other party, resulting in mismatched expectations, causing disappointments.
There is therefore a need for some form of standards for online-dating agencies. We define online-dating agencies as a paid internet-based provider of match-making services, which would serve as a regulatory body of content within their community. This is contrary to pure social advertising sites, where the users simply pay to place a personal advertisement on the page, and interactions between parties are at their own discretion.
We propose 5 broad standards covering different aspects of the