Ethical Issues in Relations Between Business and Customers.

Topics: Ethics, Business ethics, Applied ethics Pages: 5 (1562 words) Published: May 12, 2013

Ethical issues in relations between business and customers.

Suleimenova Nazira.
Management 11.852

Ethical issues in relations between business and customers.

Nowadays, people the most part of their life spend at the work. At work, person has a contact with other employees, meets the requirements of management or personally gave orders to his subordinates. But also, the organization (enterprise, firm) in which employees work, constantly interacts with other organizations, the state and the various institutions, the environment, and of course the common people. As long as, all these above interactions occur, participants have certain rules of behavior. The developed countries of the world are very concerned about the formation of a positive image of their companies and their daily maintenance. For example, in the United States in the legislation concerning the business accounted for universal values ​​such as honesty, integrity, trust and fairness in commercial relations. Here attach great importance to the disclosure of information as one of the rules of business ethics. This is done in order to prevent the monopoly of manufacturers in the market, do not give anyone the possibility to dictate its terms to the community and standards of behavior, do not allow the benefits of foreign over domestic companies, etc. In American business unethical behavior is bribery, fraud, corruption, tax evasion (which is punishable by law.) If the manager is caught on the fact that he took a valuable gift from a client, from its services, the company immediately refused, even though he is a successful manager and brings the company's profits. The relationship between business ethics and customer relations lies in the manner in which the management of various businesses apply the principles of ethics in their interaction with customers. As such, business ethics and customer relations may apply to the way in which a business conveys its products and services to customers and the manner in which it handles customer complaints. It also deals with the manner in which businesses address ethical considerations related to the health and welfare of their customers. For the successful development of business and society as a whole this situation should be changed. Top organizations and their managers do, presenting their moral and ethical standards and rules in the form of codes. Ethical relationships concerning your company's interaction with customers can have a direct impact on the success of your company. Ethical customer relationships should include honesty with customers, delivering a good product or service and backing the product or service. A company policy that encourages positive relationships with customers can help position your company as a trusted one. While unethical behavior, such as making false claims, may gain you immediate customers, this same behavior will lose those customers for you in the long run. An example of the relationship between business ethics and customer relations is a situation where a company falsely represents its products or services to its customers. The example is when a company that makes an orange juice says to people that it is a “fresh” juice in the package, without explaining to customers that the juice had been extracted from the orange and preserved under special conditions for almost a year. The implication here is that the oranges may have been squeezed when they were still fresh, but the process of storing the juice for so long makes their claims of freshness highly unethical. This is especially true when customers buy the product believing that the oranges had just been squeezed within that week or month. Another example is when a company treats any complaint from the consumers. In many shops and restaurants, there is a book of complaints and suggestions, which, for ethical standards should be read by managers at the end of each working day. If management does not take into account...

References: * Hunt S.D., Vitel S. A General Theory of Marketing Ethics // Journal of Macromarketing. 1986. № 6 (Spring). P. 5–16; Vitel S., Muncy J. The Muncy-Vitell
* Direct Marketing Corporation: Guidelines for Ethical Business Practice
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