Opening Case – Part 2
Step 3: Decision(s) and Analysis
Decisions
Decision #1: As a decision maker for Nike, I would release a new statement and apology to our consumers that our employees and surrounding communities are our primary concern, and that we apologize for our previous statement sounding as if we were only trying to cover our tail and for the previous statement appearing to be a form of advertisement.
Decision #2: Release a statement to our employees and shareholders that we care about them and their safety and will uphold all policies and practices put into place to protect them physically and economically.
Hopefully, the statements above will show our consumers that we are a socially responsible company and that we do not only care about making a profit, and they continue to purchase our profits to help us fund all the jobs and related shareholders linked to the company.
Nonconsequentialist Analysis of Decisions
(Definitions/descriptions come from the “Six Pillars of Character” article posted on BB)
Sincerity: genuineness, being without trickery or duplicity. It preludes all acts, including half-truths, out-of-context statements, and even silence, that are intended to create beliefs or leave impressions that are untrue or misleading. I believe that both of my decisions are meant to show sincerity and that we are trying to prove that we care and are not trying to hide anything or make our customers believe anything else other than what we are saying.
Civility: a respectful person is an attentive listener, although his patience with the boorish need not to be endless. Nevertheless, the respectful person treats others with considerations, and does not resort to intimidation, coercion or violence except in extraordinary and limited situations to defend others, teach discipline, maintain order or achieve social justice. Our decision is taking into consideration the effects the last statement and backlash has had on all of our