Ethical Consumer and Fair Trade

Topics: Scientific method, Research, Qualitative research, Quantitative research, Writing, Sociology / Pages: 8 (1886 words) / Published: Mar 23rd, 2013
QUESTION 3:Choose one of the theoretical approhes considered during the module, apply it to a particular issue or text and discuss how useful that approach is in analyzing, evaluating or questioning your chosen topic.

Ethical Consumer and Fair Trade

Introduction:
Social responsibility and marketing ethics are natively controversial , continues research in this area represents conflicts and challenges addressed to marketers in respect to socially responsible approach to marketing activities(Laczniak and Murphy, 1993; Smith and Quelch, 1996).The aim of the essay is to explain arising phenomenon of Ethical consumption by the use of related theoretical frameworks, as well as explaining Fair Trade and paradoxes of ethical consumption in respect to the use of child labour by western MNC’s.The essay will be structured as follows :the rise of ethical consumption , theoretical approaches and critics ,business aspect of ethical consumption, explaining Fair Trade , paradox of child labour.

Escalation of ethical concerns about the influence of modern consumption culture on society and the environment, the rising importance of these environmental and social issues within mainstream media, the emergence of organised consumer activist groups and the growing availability of ethical products, have all led to a rising awareness by consumers of the impact of their purchasing and consumption behaviour.In addition (Rob Harrison, 2005) provide external factors which have atributed to the rise of ethical consumtion: the globalisation of market combined with the weakening role of the state, the rise of MNC’s and brands, rise of campainging groups, enviroment as well as social effects of technological advance, shift in market power to consumers , and the growth of a wider corporate responsibility.

Rise of Ethical consumption
A new category of consumer – the ‘ethical consumer’ – has arisen.Ethical consumerism can be view as a process which contributes to an ecologically



Bibliography: : Harrison, Rob, Terry Newholm, and Deirdre Shaw. The Ethical Consumer. London: SAGE, 2005. Print. Nicholls, Alex, and Charlotte Opal. "Fair Trade: Market-Driven Ethical Consumption [Paperback]." Fair Trade: Market-Driven Ethical Consumption: Alex Nicholls, Charlotte Opal: 9781412901055: Amazon.com: Books. N.p., n.d. Web. 14 Mar. 2013. Carrigan, Marylyn. "International Marketing Review." Emerald. N.p., n.d. Web. 14 Mar. 2013. Bondy, Tierney. "Journal of Business Ethics." Springer.com. N.p., n.d. Web. 14 Mar. 2013. Matthew Adams and Jayne Raisborough “Journal of Business Ethics” (2010) 97:139–158 Isabelle Szmigin, Marylyn Carrigan and Morven G. McEachern International “Journal of Consumer Studies” ISSN 1470-6423 Anne-Marie Coles, Lisa Harris “Journal of Research for Consumers” Issue: 10, 2006 Carrigan, Marylyn and Attalla ,Ahmad “Journal Of Consumer Marketing”, VOL. 18 NO. 7 2001, pp. 560-577 Tierney Bondy Vishal Talwar “Journal of Business Ethics” (2011) 101:365–383

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