The key stakeholders in this case are Kent, an employee in the marketing department, recently promoted to Manager, and Brad, the president of Broadway Corporation. The ethical issues in this case, from an individual standpoint, are the nudity idea and graphic violence in the Lucky video game. The ethical issues, from a corporate standpoint, are selling the video machines to the foreign markets and putting the games on the Internet as an adult product.
The Consequential Theory contends that the moral rightness of an action can be determined by looking at it consequences. If the consequences are good, the act is right. If the consequences are bad, the act is wrong. In the case of Kent, he believes that the nudity in the Lucky video game is a bad idea. He feels that some people will be really upset about it. However, the Lucky project can also bring in a great deal of revenue for Broadway, and jobs are at stake. In this case, the consequences of putting the Lucky video games on the market would result in higher revenue or net happiness. On the other hand, the fact that they Lucky video game has full nudity as well as graphic violence will upset a lot of people and they might not support the video game.
Brad feels that the games are not ready for the U. S. market; therefore, he has contacted an Internet provider who will take their game and put it on the Net as an adult product. He has also checked out foreign markets and found that they can sell the machines to the Mexican market if they tone down the violence. The Taiwanese has agreed to the version the Broadway now has and wants them to develop something more graphic in both areas. By reaching out to the foreign market, this act will also produce net happiness on the other hand it can lead teenagers to violence and internet pornography.
In my opinion the fact that Kent realized that producing the Lucky video game with full nudity and graphic violence will upset some people and...
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