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Ethic
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Ethical Decision-Making in Business

THE302
Business Ethics
Ms. Ariane Lellmann
Due Date: 31/May/2012
Student ID: 201212068
2045 words

Executive Summary In one of two dilemmas Mr. Owen is facing, he decided not to inform the guests about the construction. In narrow view, he is responsible for profit maximization for his shareholders. Even though he was not honest to his guests, his action is considered as morally right since different situation makes different choice according to Ross. In egoism view of consequentialist theory, Mr. Owen promoted long-term interest to himself and stakeholders. Giving a note of apology and offering $100 dining credit are considered as the duties of reparation from Ross’ seven Prima Facie obligations.
The action the writer took of ‘inform the guests’ in broad view of corporate responsibility respects the stakeholders. It shows honesty which is considered as ethical in virtue theory, and theories of Kant and Ross. From Ross’ theory, the loyalty is also mentioned in duties of fidelity from 7 prima facie obligations. In long-term view, the shareholders will be satisfied with increasing profit. In utilitarianism of consequentialist view, more people are considered to be happy. The proactive action of providing accurate information on advertisement lets the hotel be an ethically good business based on Solomon’s 3’C’s of business ethics.
1. The first dilemma Mr. Owen is facing is about ‘to inform’, ‘not to inform’ the guests in advance about the roof construction or ‘cancel the summer season’. If Mr. Owen decides to inform the construction to the guests or cancel the summer season, the guests will be happy about his honesty to them and loyalty about the hotel advertisements which stated ‘a peaceful and quiet location on the beach’. On the other hand, shareholders will not be happy about his action, since their profit might not be maximized. Many guests probably will cancel their reservations and

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