ethel business plan

Topics: Revenue, Asset, Balance sheet Pages: 12 (956 words) Published: November 24, 2014
Bring happiness to our customers as they indulge to our “mouthwatering” Munchkins and to gain profit from it.

To offer a product that is made up of high quality ingredients with a unique twist of taste but in an affordable price.

Keeping our customers happy is our primary objective in doing this business. Being happy means satisfaction with our products. To make our customers satisfied with our product we make sure to make munchkins out of high quality ingredients and see to it that its taste will tickle their taste buds to make them crave for more.

Our next objective is to gain profit from this product. We will get our ingredients or materials from suppliers who offer low cost materials yet high in quality. We will make sure that revenue stay ahead of the costs which means increasing revenue while limiting expenses.

The idea of our business was conceived when we had our bonding and tried to make no-bake munchkins. There are lots of small-scale business that only requires minimal capital, however needs a good amount of hard work, patience and perseverance to succeed. One particular easy-on-the-budget business is selling munchkins. Since our target customer are the people inside HCCC, and the biggest population belongs to the high school students, who love sweets, we expect that they will love our special munchkins.

The name of our business is “Marketer’s Munchkins” and it is a Manufacturing form of business. The type of business organization is a Partnership Type having equal amount of cash or capital contribution.


Our Product
Munchkin is a mixture of ace biscuits and condensed milk, rolled into small balls, filled with nips or marshmallows then rolled into desiccated coconut or sprinkled with candy sprinkles. It’s easy to make and it really tastes good. It’s a perfect treat to share with family and friends especially with your most treasured ones. The only disadvantage is: prepare to be addicted to it because you’ll surely crave for more.

Potential Market
Our target market are the students and staff of Holy Cross College of Carigara. High School and College students ages 13-20, both male and female, and the teaching and non-teaching staff. Our products will be displayed in the Franciscan Lane because students stay there during recess time and free time. We will use colorful ingredients for our product’s coating to get more attention and be easily seen by the prospects.

School Canteen
It has a wide variety of snacks for customer’s selection. Students, specially the staff, can get products on credit. But it’s pricing is high because it’s the only store inside the school

Co-Entrepreneur Students
They will probably be our greatest competitor because they have high quality products and an effective organization. They also sell their product in the Franciscan Lane.

Pricing Policy
Value-based Pricing
We based our prices on the products’ perceived value to a given customer segment.

Cost-based Pricing
We also based our pricing on the cost of production and distribution over the quantity of the finished products.

Marketing Method
We will be displaying our products in busy areas of the school like the Franciscan Lane. We are planning to give freebies to those customers who purchased products to a minimum amount set by the organization. We also encourage our customers to tell their friends about our product (word of mouth) and get comments or any suggestions about the product for continuous innovation for our customers’ satisfaction.


Material Requirements and Sources of Supply

Manufacturing Process
Step 1. First, crush the ace biscuits until finely ground.
Step 2. In a mixing bowl, mix the crushed ace biscuits and condensed milk. Mix well...
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