Ethel’s Chocolate Lounges
July 23, 2011
Professor Michael Tustin
Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s.
After reading Chapter 6, The Consumer Decision-Making Process I came to the conclusion that there are multiple choices that best describe reasons for indulging in Ethel’s Chocolate Lounges. First I would like to say that the consumers go to the lounge due to their need for chocolate and relaxation. Secondly they want to be able to come and eat chocolate in an environment that consists of others doing the same. The lounge makes it seem like you are at home in your own comfort zone.
By going into the lounge in gives you the freedom to indulge in various and all types of chocolate treats. It also gives you the opportunity to drink all different types of beverages, without having to go elsewhere to quench your thirst. By meeting this need this gives the marketers an outlook on what its consumer’s wishes to have on the menu and it keeps the business afloat. It also helps in coming up with new ideas to market different chocolate products. Having Chocolate lounges is a trend setter. It is set up like a coffee house catering to the consumer’s needs. The set up and color scheme of the chocolate and pink is very trendy. Having over stuff furniture gives the class look along with the upscale look. By doing information research in the areas where these lounges are opened, you are able to recognize the wants and needs of the public. It also helps you to determine if it would be economical as far as a business district or a residential area. If I was to open a business I would want it to cater to both areas. The way that the store is set up (exterior and interior) should always stay buried in the consumer’s memory. A good memory will always have the customer coming back. 2. Discuss the factors that influence a consumer to spend money and time at Ethel’s.
References: lamb,. (2011). marketing. mason: cengage learning
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