Estee Lauder

Topics: Human skin color, Skin, Human skin Pages: 4 (1237 words) Published: January 27, 2013
Industry Introduction - Global Men's Skin Care
As per on October 16th 2012, Asia is driving global sales of men’s skin care products, with Chinese, Japanese and South Koreans the most avid users in the region. Consumer research group Euromonitor International said that the Asia-Pacific region accounted for nearly 60 percent of worldwide sales of men’s skin care products, a fast-growing section of a $33-billion male grooming industry. “As features from women’s skin care are replicated in male-specific products, an array of products targeting issues from aging and blemishes to brightening has become available". Male grooming habits vary worldwide, with Asian men spending more on skin care and their counterparts in Brazil—set to overtake the United States as the largest single market in three years. Shaving items were the most widely sold grooming products in 2011, but toiletries including deodorants and skin care were catching up. Euromonitor said that the global market for male grooming products has plenty of room for expansion, with average growth over the past five years at only 6.0 percent to reach nearly $33 billion last year. However, the rate of growth varies sharply across regions, with Latin America posting double-digit expansion and western Europe, hit by a prolonged financial crisis, rising at a slower pace. Brazil is expected to overtake the United States as the leading market for men’s grooming items in 2015. By 2016, the Asia-Pacific will be the second biggest contributor to growth in the category after Latin America, Euromonitor said. The Philippines

The male grooming industry has grown exponentially through the years. Back in the day, we only had Master Eskinol and that was it. Today, there’s a whole aisle of skincare options for men and the desired effects are not only confined to having clean and pimple-free skin. The modern man also has started to recognize the benefits of a youthful, shine-free look. Nivea For Men has an...
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